Samsung Electronics is strategically enhancing its presence in India’s dynamic smartphone market by focusing on artificial intelligence (AI) integration and embracing healthy competition. J.B. Park, President & CEO of Southwest Asia, emphasized the company’s commitment to becoming an ecosystem provider, aiming to deliver personalized experiences through AI-powered devices and services.
AI Integration and Ecosystem Development
At the Consumer Electronics Show (CES) 2025, Samsung unveiled its “AI for All” vision, highlighting the company’s dedication to making AI an integral part of everyday life. This initiative includes the development of Home AI, which aims to provide personalized services across connected devices, enhancing user experiences at home and beyond.
In India, Samsung plans to expand its AI-powered product offerings, with projections indicating that 70% of its appliance sales will come from AI-enabled products by 2025.
Competitive Landscape in India’s Smartphone Market
India’s smartphone market is projected to surpass $50 billion in value by 2025, driven by a trend toward premiumization. The average selling price is expected to exceed $300 for the first time, with the premium segment (>INR 30,000) likely to account for over 20% of the market share.
Samsung faces stiff competition from Apple in the super-premium segment and from Chinese manufacturers in the mid-range category. Despite these challenges, Park expressed confidence that 2025 will be a pivotal year for India’s smartphone industry, with Samsung well-prepared to capitalize on the anticipated growth.
Addressing Trust and Privacy Concerns
Samsung has also addressed concerns regarding trust and privacy in the AI domain, particularly in relation to Chinese companies. Park emphasized the importance of robust competition and highlighted the company’s focus on consumer experience and differentiation.
Conclusion
Samsung’s strategic focus on AI integration and its commitment to embracing competition position the company to strengthen its market presence in India’s evolving smartphone industry. By prioritizing personalized user experiences and addressing trust concerns, Samsung aims to solidify its role as a leading ecosystem provider in the Indian market.
