MUMBAI: Ayushmann Khurrana, a celebrated Bollywood actor known for hits like Andhadhun and Article 15, has been appointed as the first-ever brand ambassador of FICCI Frames. The announcement coincides with the 25th anniversary of the prestigious event that celebrates India’s dynamic media and entertainment industry.
Khurrana expressed his gratitude, saying, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry.”
FICCI Frames: A Global Hub for Media and Entertainment
FICCI Frames, an annual convention held in Mumbai, gathers industry leaders, policymakers, and creative professionals from across the globe. The silver jubilee edition, themed “RISE: Redefining Innovation, Sustainability, and Excellence,” focuses on emerging trends like artificial intelligence, digital content creation, and the metaverse.
Kevin Vaz, Chair of the FICCI Media and Entertainment Committee, remarked, “Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”
Over the years, FICCI Frames has hosted global icons like Hugh Jackman and James Murdoch, alongside Indian luminaries such as Mukesh Ambani and Shah Rukh Khan. The event includes keynote speeches, masterclasses, exhibitions, cultural evenings, and the Best Animated Frames Awards (BAF).
With Ayushmann Khurrana as its ambassador, FICCI Frames is poised to continue its legacy of fostering creativity and innovation in India’s media and entertainment landscape.
Source: Web Team, C6N
