TIME Magazine Names Prajakta Koli as the First Indian Creator on Its Prestigious TIME 100 Creators List
In a historic moment for Indian digital content, Prajakta Koli has become the first Indian to be featured on the TIME 100 Creators list. TIME Magazine’s inaugural list, which recognizes the world’s most influential voices in the digital creator economy, included Koli among global stars like Jay Shetty, Marques Brownlee, and TikTok phenomenon Charli D’Amelio. The list aims to spotlight creators shaping culture, sparking change, and influencing millions through online platforms.
Prajakta Koli was recognized under the “Entertainment” category—joining a cohort of content creators who have successfully blended storytelling, social impact, and global appeal.
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Recognition Highlights Prajakta Koli’s Influence as a Multi-Faceted Creator, Actor, and Youth Advocate
Koli, popularly known by her YouTube handle MostlySane, has carved a niche for herself through authentic content and strong social messaging. With over 7.2 million YouTube subscribers and 8 million Instagram followers, she commands a massive online community. Her rise from a radio intern to a nationally and internationally respected voice demonstrates her commitment to creativity, consistency, and purpose.
Speaking about her recognition on the TIME 100 Creators list, Prajakta said,
“Being recognised as the first Indian creator on TIME’s inaugural TIME100 Creators List is both humbling and incredibly meaningful. This recognition represents not just my journey, but the power of authentic storytelling.”
She emphasized her belief in using digital platforms responsibly, adding that her work is motivated by a desire to foster dialogue around social issues—especially climate change, education, and mental health.
From Humble YouTube Beginnings to International Fame in Entertainment and Literature
Koli began her digital journey in 2015 with relatable comedy sketches on YouTube. Her content resonated with Indian youth by focusing on everyday life scenarios and social commentary. Over the years, she expanded her repertoire, not only in content creation but also in acting, writing, and hosting.
In 2020, she debuted as an actor with the short film Khayali Pulao. Her breakout performance as Dimple Ahuja in Netflix’s Mismatched further boosted her popularity. The series has completed three seasons and earned her a loyal fanbase.
Koli’s filmography includes major Bollywood releases such as Jugjugg Jeeyo and Neeyat. In addition, she has appeared in web series like Zindaginama and Andhera. She also ventured into literature with her debut novel Too Good To Be True, and into audio storytelling through Audible’s original series Desi Down Under.
Prajakta Koli Uses Her Digital Reach to Champion Social Causes and Advocate for Climate Action
Beyond entertainment, Prajakta Koli has consistently used her influence to advocate for key global and local issues. She launched the #iPledgeToBeMe campaign in 2016 to address mental health and body image issues. The campaign’s anthem, Shameless, featured rapper Raftaar and underscored her ability to blend art with advocacy.
Her advocacy work received further recognition in 2022, when she was appointed as the first Youth Climate Champion by UNDP India. In this role, she leads initiatives encouraging Indian youth to engage in environmental sustainability, climate change education, and biodiversity conservation.
Prajakta has also collaborated with major international bodies and attended global platforms such as COP27 and COP28 to raise awareness about climate change. Her involvement in UNDP’s “Don’t Choose Extinction” campaign reflects her commitment to being more than just an entertainer—she’s a changemaker.
Collaborations With Top Global Brands Reinforce Her Influence in the Creator Economy
With consistent, values-driven content, Prajakta has become a trusted partner for top brands across sectors. She has collaborated with major names including Gillette Venus, Amazon, Cadbury, Nykaa, Bata, Clinique, and L’Oréal. Each brand association aligns with her content style, which promotes authenticity, humor, and relevance.
She has been featured in multiple Forbes 30 Under 30 lists, awarded the Cosmopolitan YouTuber of the Year, and recognized by Bollywood Hungama Style Icons in both 2023 and 2024. In 2021, she was part of the Daytime Emmy-winning YouTube Originals series Creators For Change, which also featured Michelle Obama.
TIME 100 Creators Recognition Sets a New Milestone in India’s Digital Creator Landscape
The Prajakta Koli TIME 100 Creators milestone isn’t just a personal victory; it marks a broader shift in how Indian creators are viewed globally. Until now, such international accolades have been rare for Indian digital voices. Prajakta’s inclusion paves the way for other Indian influencers to gain similar recognition on global stages.
Her journey—from a college dropout and radio intern to one of the most recognized names in the Indian creator ecosystem—is inspiring for aspiring content creators, especially young women across the country.
TIME Magazine’s decision to include her in its inaugural list affirms the power of culturally rooted, impact-driven storytelling. It shows that digital creators, when used with intention and empathy, can spark real change.
What Prajakta Koli’s Journey Means for the Future of Influencer Culture
The Prajakta Koli TIME 100 Creators listing is a reminder of how the digital world continues to democratize fame, influence, and activism. It reinforces the idea that influence should not be measured by virality alone—but by the impact, authenticity, and values a creator brings to the table.
As Prajakta Koli continues to explore new territories in entertainment, writing, and activism, her global recognition sets the tone for a more inclusive and meaningful digital future. Whether on YouTube, in film, or at global summits, she remains a shining example of using digital platforms with purpose.
