New Delhi: A Blinkit customer in Delhi recently stirred online discussions after reporting that his order for a 1-gram gold coin from the app resulted in a delivery of only 0.5 grams, leaving him with a loss of approximately ₹4,124. Mohit Jain, the customer, took to social media platform X (formerly Twitter), expressing frustration over the platform’s customer service response, which he described as ineffective and reliant solely on automated bots.
According to Jain, he placed an order through Blinkit for a 1-gram gold coin and a 10-gram silver coin from Malabar Gold & Diamonds. However, upon delivery, Jain’s brother accepted the package, and Jain discovered later that he had only received a 0.5-gram coin. Attempting to lodge a complaint, he found the complaint window closed, thus prompting him to contact Blinkit’s customer service, which directed him to chat with an AI bot. Unable to resolve the issue, he eventually contacted the delivery agent, who could not assist further.
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This incident highlights growing concerns about quick commerce platforms managing higher-value items, particularly as apps like Blinkit have expanded offerings to include gold coins and jewelry, promoted heavily during festivals like Akshaya Tritiya. These platforms have been known for fast delivery of essentials, but high-ticket purchases like gold coins introduce new expectations for quality control and customer service standards, which could impact user trust.
In response, some consumers are calling for Blinkit and similar platforms to improve the accessibility of customer service support, particularly for resolving issues involving valuable products. As Jain’s post gains traction, industry experts point out the need for better safeguards to enhance customer experience, especially in transactions involving high-value goods.
