Google Search with AI Mode Officially Launches in India with 5 Game-Changing Features

Google Search with AI Mode has officially rolled out across India without requiring any sign-up through Search Labs. This feature, which initially debuted in Labs in the U.S., has now become a fully accessible experience for all users in India and the U.S., allowing them to interact with search using voice, text, or photos through Lens. The rollout introduces AI-generated answers with links, deeper prompts, and intuitive features that enhance traditional web searches.

Google Search with AI Mode Brings Smarter Results and Powerful Tools

Google Search with AI Mode- The AI Mode in Google Search provides users with a more comprehensive and intelligent search experience. Users will now see an additional “AI Mode” tab alongside their search results. They can explore topics through natural conversations, ask follow-up questions, and receive informative summaries pulled from across the web. This new format also provides useful links and quick pathways to more detailed content.

This development follows Google’s gradual global rollout strategy. In March 2025, AI Mode was first introduced in the U.S. via Labs, and expanded at Google I/O. Two weeks ago, it was made available in India through Labs, and now, it has gone live for all users without the need to enable it manually.

But that’s not all. Alongside this consumer-facing upgrade, Google is also bringing its latest AI-powered advertising tools to India. These tools, including “Generated for You” and “Smart Bidding Exploration,” were first launched in the U.S. in May and are now available for Indian marketers. These innovations enable merchants to identify content gaps, auto-generate images or videos, and find new customer leads using AI.

Google Search with AI Mode- In the same vein, Google introduced “AI Max for Search Campaigns,” which uses machine learning to identify high-performing search queries from a brand’s landing pages and ad data. Early adopters like Cashify reported a 15% increase in conversions and a 12% drop in customer acquisition cost during the pilot phase.

Google Search with AI Mode Enhances User Experience with Voice, Lens & Smart Links

Google Search with AI Mode- Google is also planning to integrate ads within AI Overviews in India later this year, further blending AI with advertising. The new updates extend to YouTube as well. Shoppable Connected TV (CTV) ads and YouTube masthead ads on mobile will soon be available for Indian advertisers. YouTube Shorts, in particular, continues to dominate Indian digital content consumption.

The changes come after the Indian government repealed the 6% “Google Tax” on digital ads in April 2025. This move made the Indian digital ecosystem more attractive for global tech firms, driving Google to prioritize the market for its next-gen ad tools and AI-driven experiences.

With more than 700 million internet users, India remains one of Google’s most important growth territories. The country’s digital ad market is expected to grow over 20% year-over-year, reaching nearly $7 billion by the end of 2025. Also Read: Powerful Features: Motorola Launches Moto G96 5G in India with Stunning Display and Robust Performance

Speaking at a virtual media briefing, Google India said that the newly launched tools support Hindi and offer state-level urban/rural filters for better media planning and reporting. These features are designed to empower businesses to run more targeted, cost-effective campaigns.

Conclusion:

Google’s launch of AI Mode in Search across India and the simultaneous rollout of AI-powered ad tools signals the company’s focus on delivering intelligent, user-friendly experiences. With no need for Search Labs opt-in, users can now explore Google Search in a more intuitive way, while marketers can leverage smarter tools to reach India’s massive digital audience more effectively.