In a unique move to boost employee morale and address China’s declining birth rate, Shenzhen-based tech company Insta360 has launched a rather unconventional incentive program. The company is offering cash rewards to its employees who successfully go on dates and form relationships.
To participate, single employees can post profiles on the company’s internal dating platform. For each valid post, they receive a modest sum of 66 yuan (approximately ₹770). The company reserves the real rewards for those who find love. If a couple manages to sustain a relationship for three months, both partners and the matchmaker receive a substantial bonus of 1,000 yuan (approximately ₹11,650) each.
Since its launch, the program has garnered significant interest, with nearly 500 profiles posted on the company’s forum. The company has already distributed around 10,000 yuan in smaller rewards for profile sharing, but it hasn’t awarded any major bonuses yet, as the program is still in its early stages.
The initiative has sparked mixed reactions, both within the company and on social media. Some employees have welcomed the creative approach, while others have questioned its underlying motives. One employee humorously remarked, “My company is more eager than my mum,” while another wondered if the company was planning a recruitment drive.
China’s declining marriage and birth rates raise concerns, with some suggesting incentives while others criticize the commercialization of love.
Insta360’s innovative approach to employee welfare and societal issues has certainly captured attention. It remains to be seen whether it will succeed in fostering genuine connections and addressing broader demographic challenges.
(By Ankita Singh, Web Team at C6N)
