Zomato, one of India’s leading food delivery and restaurant aggregator platforms, is rebranding its parent company as Eternal Ltd. The decision, approved by the board of directors, is now pending shareholder approval before the transition is finalized. While the corporate entity undergoes a significant transformation, the Zomato app and brand will remain unchanged, ensuring continuity for its millions of users and restaurant partners.
The renaming of Zomato’s parent company to Eternal Ltd signals a strategic shift in the company’s long-term vision. While Zomato has built its reputation in food delivery, the broader corporate rebrand hints at potential diversification into other business segments. Over the past few years, the company has expanded into grocery delivery and quick commerce, making it clear that its ambitions extend beyond its core food delivery business.
Despite Zomato renames the parent company as Eternal Ltd at the corporate level, Zomato reassured customers and partners that there would be no impact on its existing services. The app, website, and overall user experience will remain the same, and the brand identity of Zomato will continue to be a household name in the Indian market. However, analysts believe that the move to rebrand the parent company as Eternal Ltd aligns with Zomato’s evolving business model, which has grown to include Blinkit, its quick-commerce arm, and Hyperpure, its restaurant supply chain business.
This rebranding decision comes at a time when Zomato has been focusing on profitability and streamlining its operations. The company has reported improved financial performance in recent quarters, with a focus on cost efficiency and sustainable growth. The shift to Eternal Ltd could also be a strategic decision to create a distinct identity for the parent entity, allowing it to explore new ventures while maintaining Zomato as a strong consumer-facing brand.
Corporate rebranding is not uncommon among tech and internet-based companies looking to future-proof their business models. Similar moves have been seen in global firms, such as Facebook rebranding its parent company to Meta and Google restructuring under Alphabet. By adopting the name Eternal Ltd, Zomato may be preparing for a broader corporate structure that allows it to scale and diversify its portfolio.
Industry experts believe the renaming is also a signal of Zomato’s long-term confidence in the Indian market. While the food delivery business remains competitive, the company has been actively investing in new growth areas, particularly in quick commerce. By restructuring its corporate identity, Zomato is positioning itself for future expansion beyond its current offerings.
With shareholder approval pending, the transition to Eternal Ltd is expected to be finalized in the coming months. While the company’s core operations and brand remain unchanged for now, the move underscores Zomato’s ambition to build a multi-faceted business that extends beyond food delivery. As the company evolves under its new parent entity, it will be interesting to see how it leverages this change for future growth and expansion.
