A recent Reddit post has ignited a lively discussion on the cost-effectiveness of quick commerce platforms like Blinkit, Zepto, and Instamart. The original poster (OP) shared personal strategies for maximizing savings while shopping for groceries online, prompting a wave of responses from the online community.
OP’s Money-Saving Strategies
The OP emphasized the importance of comparing prices across multiple platforms to identify the best deals. They highlighted BigBasket for its competitive pricing, noting that despite its “outdated interface,” it often offers better prices even after accounting for delivery fees.
Zepto received praise for providing “mind-blowing” deals, especially on accounts that have been inactive. The OP suggested maintaining two separate accounts to take advantage of offers targeted at re-engaging dormant users. In contrast, Blinkit was described as “useless” due to frequent overpricing and limited stock availability.
Community Reactions and Additional Tips
The post garnered numerous responses, with users sharing their experiences and additional strategies. One user cautioned that initial discounts are part of a customer acquisition strategy, stating, “It’s just a customer acquisition process. See after 5 to 7 orders, everything will be overpriced.” The OP countered, mentioning that they have been successfully employing these tactics since 2023.
Another user recommended alternating between different platforms to continually receive discounts: “I just alternate between Zomato, Instamart, and Blinkit so every app gets used once in 10-15 days. It scares their algorithm enough, and I get a discount code every time.”
A noteworthy tip highlighted the importance of purchasing items with fixed prices: “NO VEGETABLES, get only MRP products. Anything which doesn’t have a fixed price will not have a better pricing online.”
Industry Insights
An individual claiming to be a product manager for one of these platforms provided insight into the pricing strategies employed: “We are actively iterating to milk the most out of the consumer. There are algorithms designed to push the most relevant stuff. If we notice you are a new customer, we give you discounts. If you stick around, we gradually inflate the price until you notice.”
Conclusion
The Reddit discussion underscores the importance of consumer awareness and strategic shopping in the realm of quick commerce. By staying vigilant and employing savvy shopping tactics, consumers can navigate the complex pricing strategies of these platforms to maximize their savings.
