Tesla Inc., the global leader in electric vehicles (EVs), is intensifying its efforts to enter the Indian market. Following a recent meeting between CEO Elon Musk and Indian Prime Minister Narendra Modi, Tesla has posted 13 job openings in India, signaling its imminent market entry.
In response to this development, Anand Mahindra, Chairman of Mahindra & Mahindra Ltd., shared his perspective on how his company plans to face the impending competition from Tesla. A user on social media platform X (formerly Twitter) inquired about Mahindra’s strategy against Tesla’s entry. Mahindra responded, “We have been asked similar questions ever since the opening up of the Indian economy in 1991… But we’re still around. And working like maniacs to still be around & relevant even a century from now.”
Tesla’s recent job postings include positions such as Store Manager, Delivery Operations Specialist, and Customer Support Specialist, primarily based in Mumbai. This recruitment drive indicates Tesla’s plans to establish a physical presence in India’s financial capital.
Mahindra & Mahindra has been a pioneer in India’s EV sector, with models like the e2o and e-Verito. The company continues to innovate and expand its electric vehicle lineup, aiming to maintain its market position amidst new entrants. Mahindra’s confidence stems from its longstanding experience and deep understanding of the Indian automotive market.
The Indian EV market is poised for significant growth, driven by government initiatives promoting sustainable transportation. Tesla’s entry could accelerate this growth, offering consumers more choices and fostering healthy competition. However, challenges such as high import duties and the need for local manufacturing remain critical factors for foreign automakers entering India.
Anand Mahindra’s proactive approach and commitment to innovation suggest that Mahindra & Mahindra is prepared to compete effectively, leveraging its experience and understanding of the local market to navigate the evolving landscape.
