Hilton is expanding its footprint in Northeast India with the signing of DoubleTree by Hilton Siliguri, marking the brand’s first property in the city. This strategic partnership with Soonerio Hotels, a subsidiary of the Beekay Group, will introduce a 120-key upscale hotel, scheduled to open in 2028. The move aligns with Hilton’s long-term vision of strengthening its presence in emerging markets across South Asia.
Siliguri: A Growing Hub for Business and Tourism
Located at a vital crossroads connecting India, Nepal, Bhutan, and Bangladesh, Siliguri has rapidly evolved into a major hub for business, tourism, and trade. Its strategic location makes it a key transit point for travelers heading to the picturesque hill stations of Darjeeling, Kalimpong, and Sikkim, drawing both domestic and international visitors throughout the year. Additionally, its proximity to the Siliguri Corridor, often referred to as India’s “Chicken’s Neck”, underscores its significance in both commerce and connectivity.
The upcoming DoubleTree by Hilton will be strategically positioned on Sevoke Road, one of the city’s most prominent commercial areas. This prime location ensures seamless access to Bagdogra Airport and New Jalpaiguri Railway Station, two of the region’s most crucial transportation hubs, facilitating smooth travel for business professionals and tourists alike. Its placement near shopping centers, corporate offices, and key tourist attractions will make it an ideal choice for luxury seekers and business travelers looking for convenience and comfort.
With Siliguri’s rapid urbanization and increasing influx of travelers, the demand for high-end hospitality services is growing steadily. The introduction of this new upscale hotel will not only strengthen the city’s hospitality infrastructure but also introduce world-class service standards, raising the benchmark for accommodation options in the region. Additionally, it is expected to contribute to the local economy by generating employment opportunities and boosting tourism-related businesses. As the city continues to expand, the addition of premium lodging options will play a crucial role in shaping Siliguri’s future as a thriving commercial and tourism destination.
Luxury Hospitality with World-Class Amenities
The DoubleTree by Hilton Siliguri will cater to both business and leisure travelers, offering state-of-the-art facilities and premium services. The property will feature:
- 120 well-appointed rooms and suites, designed for comfort and modern luxury.
- Multiple dining options, serving a variety of local and international cuisines.
- An outdoor swimming pool, offering guests a relaxing escape.
- A fully equipped fitness center and a spa for wellness and relaxation.
- Over 17,000 square feet of meeting and event spaces, making it an ideal venue for conferences, business meetings, and social gatherings.
Hilton’s DoubleTree brand is known for delivering warm hospitality, and this new property aims to provide an exceptional guest experience in one of Northeast India’s fastest-growing cities.
Hilton’s Commitment to Growth in India
Speaking on the development, Zubin Saxena, Senior Vice President and Regional Head, South Asia, Hilton emphasized that the signing of DoubleTree by Hilton Siliguri aligns with the company’s broader expansion strategy. He noted that as demand for premium hospitality continues to grow in emerging markets, the brand remains committed to bringing its globally recognized service and upscale accommodations to key cities across India. Saxena further stated that the company aims to bridge the gap between rising travel demand and the availability of high-quality lodging options, ensuring that business and leisure travelers receive exceptional experiences in every destination.
Clarence Tan, Senior Vice President, Development, Asia-Pacific, highlighted that the DoubleTree brand’s expansion in India is a key part of the company’s long-term vision for the region. He explained that this move reflects a strategic effort to strengthen the brand’s foothold in South Asia, where it is currently operating and developing over 64 properties. With this new addition, the company is reinforcing its presence in India’s rapidly evolving hospitality sector, catering to the growing expectations of modern travelers seeking comfort, convenience, and world-class amenities.
Tan also emphasized that the expansion into fast-growing cities like Siliguri not only enhances the brand’s reach but also contributes to the local economy by creating employment opportunities and boosting tourism. He expressed confidence that this new property will play a significant role in shaping the future of luxury hospitality in Northeast India, offering guests a seamless blend of contemporary comfort and warm, signature service.
A Game-Changer for Siliguri’s Hospitality Industry
Gopal Garg, Director of Soonerio Hotels and Executive Director of Beekay Group, expressed his enthusiasm about collaborating with Hilton on this milestone project. He highlighted that Siliguri’s unique combination of urban development, cultural heritage, and scenic landscapes makes it an ideal destination for both corporate and leisure travelers. With its strategic location as a gateway to the Northeast and its growing commercial significance, the city has been witnessing an increasing demand for premium hospitality experiences.
He further emphasized that partnering with a globally renowned brand like Hilton will not only elevate Siliguri’s tourism and hospitality industry but also contribute to the region’s economic growth. This partnership is expected to attract more business conferences, upscale travelers, and international tourists, further strengthening the city’s position as a preferred destination in Eastern India. Garg reiterated that this collaboration is aimed at setting new benchmarks for luxury and service excellence, ensuring guests enjoy world-class hospitality while experiencing the rich culture and vibrancy of Siliguri.
Impact on Northeast India’s Tourism and Economy
The opening of DoubleTree by Hilton Siliguri is expected to bring multiple benefits to the region, including:
- Boosting employment opportunities in the hospitality and tourism sectors.
- Enhancing tourism infrastructure, making Siliguri more attractive to both domestic and international visitors.
- Attracting more corporate and business travelers, strengthening the city’s position as a commercial hub.
- Setting a new benchmark for luxury hospitality in Northeast India.
The launch of DoubleTree by Hilton Siliguri marks a major milestone for both Hilton and Siliguri’s expanding hospitality industry. With its strategic location, upscale amenities, and world-class services, the hotel aims to redefine premium accommodations in Northeast India. As Siliguri strengthens its position as a key gateway connecting India, Nepal, Bhutan, and Bangladesh, the demand for high-quality hospitality continues to rise. Hilton is responding to this growth by bringing its globally recognized brand to the city, catering to both business and leisure travelers.
This expansion reinforces Hilton’s commitment to high-potential markets and aligns with Siliguri’s evolving infrastructure and tourism landscape. The hotel will not only attract more visitors but also create employment opportunities and contribute to the city’s economic growth. By introducing a brand known for its exceptional service and guest experience, Hilton is raising the bar for hospitality in the region.
As Siliguri continues to develop as a commercial and travel hub, the arrival of DoubleTree by Hilton signals a shift toward more refined and luxurious accommodations. With its focus on quality and innovation, the hotel is set to become a landmark destination for travelers seeking comfort, convenience, and world-class hospitality.
