Cookd Start Up Raised Up ₹16 Crore in Pre-Series A Funding Round
Cookd start up raised up ₹16 crore in a fresh funding round to accelerate its expansion across South India. The Chennai-based home-cooking brand, known for its highly engaging cooking videos and convenient food products, secured the funds in a Pre-Series A round led by Spring Marketing Capital. Other participants include Eternal Capital, PeerCheque, and Sun Icon Ventures.
Founded in 2020, Cookd has grown into a household name among digital food lovers. With over 6 million followers across YouTube, Instagram, and Facebook, the brand garners 150 to 170 million monthly views. What started as a simple idea to help people cook better at home has evolved into a full-fledged food-tech business offering ready-to-use recipe kits, cooking pastes, biryani kits, and signature masalas.
Cookd Expands Reach with Fresh Capital and Bigger Vision
Cookd start up raised up ₹16 crore in a fresh funding round to accelerate its expansion across South India. The Chennai-based home-cooking brand, known for its highly engaging cooking videos and convenient food products, secured the funds in a Pre-Series A round led by Spring Marketing Capital. Other participants include Eternal Capital, PeerCheque, and Sun Icon Ventures.
Founded in 2020, Cookd has grown into a household name among digital food lovers. With over 6 million followers across YouTube, Instagram, and Facebook, the brand garners 150 to 170 million monthly views. What started as a simple idea to help people cook better at home has evolved into a full-fledged food-tech business offering ready-to-use recipe kits, cooking pastes, biryani kits, and signature masalas.
Cookd Expands Reach with Fresh Capital and Bigger Vision
According to co-founder Aathitiyan V.S., the newly raised ₹16 crore will be used strategically to deepen their presence in Tamil Nadu and expand into Kerala and Andhra Pradesh. “We already have strong viewer engagement from Kerala and AP, and this is the right time to enter these markets with our product offerings,” he said.
The goal is to make home-cooking more accessible and enjoyable. With people becoming busier and looking for faster yet flavorful solutions in the kitchen, Cookd aims to build a new category that blends authenticity, convenience, and control. Their cooking kits are designed for everyday users who want to make restaurant-style meals at home without complex preparation.
“Our products give control back to the consumer while maintaining the authentic taste of Indian cuisine. The idea is not to replace cooking but to make it easier, faster, and more joyful,” Aathitiyan explained.
From Content to Kitchen Shelves – Cookd’s Winning Recipe
Cookd’s start up raised up content-first approach helped it stand out in a crowded digital space. Instead of simply being another recipe page, the brand focused on delivering high-quality, easy-to-follow cooking videos that resonate with Indian audiences. Their regional recipes especially from Tamil, Telugu, and Malayalam cuisine found a loyal following online, laying the foundation for their e-commerce product line.
What makes Cookd unique is the seamless integration of content and commerce. A user can watch a 1-minute recipe reel and instantly shop the ingredients used—something that has rarely been executed well in the Indian food-tech market.
The company’s D2C (direct-to-consumer) products are currently available via their own website and select marketplaces. With the fresh funding, Cookd plans to increase distribution partnerships, set up more delivery hubs in key cities, and boost inventory for its fast-moving kits.
Investor Confidence Grows in Regional Food Brands
Cookd start up raised up- Spring Marketing Capital, the lead investor in this round, emphasized Cookd’s unique position in the food-tech ecosystem. “Cookd has built a deep connection with its audience and backed it up with a solid product pipeline. The combination of storytelling and product utility is what excites us,” a spokesperson shared.
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Conclusion:
Cookd start up raised up a promising round of ₹16 crore at a critical time in its growth journey. With plans to dominate the South Indian kitchen space, their blend of quality content, authentic products, and relatable branding is a recipe worth watching.
