OTTplay and JioCinema Unite to Bring Premium Content Library to Subscribers
OTTplay has partnered with JioCinema, allowing OTTplay Premium subscribers to access JioCinema’s diverse range of premium content. This integration boosts OTTplay’s offering to over 38 streaming services, providing an expansive catalog across more than ten languages and 18 genres. The library includes popular shows like Bigg Boss, Game of Thrones, and Suits, as well as regional hits such as Unaad and Rathnam. It also features exclusive Jio originals, including Khalbali Records and Gaanth, and live channels like Colors and MTV Beats.
OTTplay CEO Avinash Mudaliar emphasized that this collaboration meets growing demand for content variety and personalization. Initially, JioCinema content will be accessible via OTTplay’s Android and iOS apps, with support for desktop and smart TV platforms planned in the coming weeks. This move aligns with JioCinema’s broader strategy of making its exclusive shows available on multiple platforms, aiming to attract a broader audience and increase engagement across India’s growing OTT market.
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The partnership highlights a trend in the Indian OTT space where providers increasingly prioritize comprehensive content options to compete for user attention. Through collaborations with platforms like HBO and Peacock, OTTplay’s catalog now rivals that of standalone platforms in variety and depth, catering to a wide range of viewing preferences across India.
