India’s most iconic quiz show, Kaun Banega Crorepati Season 17, is back with renewed purpose and a powerful theme. Premiering on August 11, 2025, the beloved show returns to Sony Entertainment Television and SonyLIV, once again hosted by megastar Amitabh Bachchan.
More than just a game show, KBC continues to be a national movement that empowers the common citizen through knowledge. The latest season, anchored around the theme “Jahan Akal Hai, Wahan Akad Hai” (Where there is intellect, there is pride), repositions intelligence as not only powerful but worthy of admiration and self-belief.
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Amitabh Bachchan Returns as the Face and Voice of Knowledge for Kaun Banega Crorepati Season 17As the heartbeat of the show since 2000, Amitabh Bachchan returns to the hot seat as the anchor of Kaun Banega Crorepati Season 17. With his signature baritone, commanding presence, and empathetic hosting style, Bachchan lends the show not just star power but authenticity and gravitas.
The host’s ability to connect with participants from all walks of life has helped the show maintain its legacy for more than two decades. For many viewers, Bachchan represents more than a host—he embodies the spirit of learning, integrity, and aspirational India.
In his own words about the season’s campaign:
“Kaun Banega Crorepati has always stood as a celebration of knowledge and the quiet pride that comes with it. This year’s campaign, Jahan Akal Hai, Wahan Akad Hai, captures that sentiment beautifully and encourages people to take pride in their intellect and to walk tall with the confidence that comes from truly knowing.”
New Campaign: “Jahan Akal Hai, Wahan Akad Hai” Focuses on Confidence Through Knowledge
The campaign for Kaun Banega Crorepati Season 17, titled “Jahan Akal Hai, Wahan Akad Hai,” celebrates knowledge as the true marker of pride and personal power. Conceptualized and directed by Vikas Bahl under his production banner Good Co, the campaign shifts focus from the rewards of material wealth to the intrinsic value of knowing and understanding.
In an interview, Vikas Bahl described the thought process behind the campaign:
“KBC has always been more than a quiz show; it reflects India’s evolving mindset. Today, Indians are armed with knowledge that gives them courage, confidence, and pride. When you have that kind of intellect, a little swagger comes naturally—not as arrogance, but as belief. A belief that says, ‘Main bhi kar sakta hoon’ (I can do it too).”
The campaign film features stories of ordinary individuals using their intelligence to overcome societal barriers, inspiring viewers to embrace learning as the ultimate form of empowerment.
Premiere Details: Where and When to Watch Kaun Banega Crorepati Season 17
Premiere Details: Where and When to Watch Kaun Banega Crorepati Season 17Kaun Banega Crorepati Season 17 will officially premiere on Monday, August 11, 2025, on Sony Entertainment Television. The show will also be available for digital streaming on SonyLIV, ensuring accessibility to audiences across devices and time zones.
- Time Slot: 9:00 PM IST
- Days: Monday to Friday
- Channels: Sony Entertainment Television (TV) and SonyLIV (OTT)
With each season, the show continues to evolve in format while staying rooted in its core values—knowledge, integrity, and opportunity.
KBC Season 17 Trailers Spark Excitement Across Generations
The promotional content for Kaun Banega Crorepati Season 17 has already garnered widespread attention. In one of the leading trailers, Amitabh Bachchan delivers a powerful monologue, asserting, “Jahan akal hai, wahan akad hai,” channeling the fiery intensity reminiscent of his legendary roles.
Another promo, featuring television actor Sumbul Touqeer Khan, drew praise for addressing food-related cultural biases while demonstrating impressive general knowledge—prompting admiration from Amitabh himself. These storytelling-driven promos highlight how Kaun Banega Crorepati Season 17 is doubling down on real, relatable narratives that reflect India’s social fabric.
More Than a Quiz Show: KBC Continues to Be a Platform for Aspirational India
What sets Kaun Banega Crorepati Season 17 apart from other quiz formats is its emotional resonance. The show remains a celebration of India’s grassroots intellect, offering not only monetary rewards but the chance to be heard and recognized.
For many contestants, appearing on KBC marks a turning point in their lives. The format showcases their struggles, ambitions, and triumphs, which in turn inspires millions watching at home. The show doesn’t just test general knowledge; it gives a voice to those whose stories often go untold.
Host Fee Rumors and Financial Impact: Big B Reportedly Earns ₹5 Crore Per Episode
While Sony has remained tight-lipped, reports suggest that Amitabh Bachchan commands a fee of ₹5 crore per episode for Kaun Banega Crorepati Season 17. If true, this would make him one of the highest-paid TV hosts in Indian television history.
However, the channel likely considers this an investment in quality and credibility, as Bachchan’s presence significantly boosts the show’s TRP ratings and audience loyalty.
Legacy of KBC: A Timeless Show That Grows with the Nation
Legacy of KBC: A Timeless Show That Grows with the NationLaunched in the year 2000, the first season of Kaun Banega Crorepati marked a revolutionary shift in Indian television. It brought knowledge-based content into mainstream entertainment and turned the quiz format into an emotional experience.
Over the years, the show has introduced several innovations—Phone a Friend, Audience Poll, Double Dip, and Super Sawaal—keeping the format fresh and engaging. Season 17 is expected to build on these foundations, integrating modern sensibilities with traditional storytelling.
With over 24 years of legacy, Kaun Banega Crorepati Season 17 promises to be yet another impactful chapter in a story that continues to inspire India.
Kaun Banega Crorepati Season 17 Is Poised to Educate, Empower, and Inspire
Kaun Banega Crorepati Season 17, set to premiere on August 11, 2025, represents more than a seasonal return. It is a reflection of India’s growing belief in self-made success. The campaign “Jahan Akal Hai, Wahan Akad Hai” underlines that pride today is earned not through possessions but through knowledge, conviction, and intellect.
With Amitabh Bachchan at the helm, impactful storytelling, and fresh campaign insights, the show is ready to empower millions once again. As the nation tunes in, one thing becomes clear—India’s most powerful asset is its akal.
