Maruti Suzuki — Maruti Suzuki India Ltd (MSIL), the country’s largest car manufacturer, has announced its ambitious plan to add 500 new service touchpoints in the ongoing financial year. With this expansion, the company aims to increase its total service infrastructure to nearly 6,000 outlets across India.
This move is part of Maruti Suzuki’s ongoing strategy to provide consistent, quality after-sales service to its growing customer base, particularly in Tier-2 and Tier-3 cities where vehicle ownership is rapidly increasing.
Service Reach and Network Strength
At present, Maruti Suzuki operates approximately 5,500 service touchpoints, spanning 2,764 towns and cities nationwide. These include authorized workshops, dealer service bays, and company-owned outlets. Together, these centers are equipped to service over 30 million vehicles annually, through a network of more than 40,000 service bays.
In FY 2024–25 alone, the company serviced over 27 million vehicles—a record-breaking milestone for the brand.
Focus on Rural and Semi-Urban Growth
A key objective of this service expansion is to strengthen Maruti Suzuki’s footprint in previously underserved regions. Many of the new outlets are being set up in rural, semi-urban, and remote districts, where logistical access to reliable service has been limited.
“Customers in every corner of the country deserve easy access to high-quality service support,” said a senior Maruti Suzuki spokesperson. “This expansion will allow us to support customers more conveniently, build long-term trust, and increase satisfaction with the overall ownership experience.”
Customer-Centric Innovations
Alongside traditional service centers, Maruti is deploying innovative mobile and flexible formats to improve accessibility and efficiency. These include:
- Service-on-Wheels: Custom-designed vans offering on-site maintenance and inspection services.
- Bodyshop-on-Wheels: Mobile units equipped for minor body and paint repairs.
- Quick Response Teams (QRTs): Available 24/7 in many cities for emergency breakdown assistance.
Additionally, digital platforms have been enhanced to facilitate online booking, service tracking, and real-time diagnostics via Maruti’s SmartPlay system.
Strategic Goals for FY 2025–26
- 500 new touchpoints will be added during the financial year.
- 91 new outlets have already been inaugurated in Q1.
- 409 more are planned by the end of March 2026.
Maruti Suzuki’s internal data suggests that the service expansion will also result in job creation, dealer business growth, and wider availability of genuine parts in the Indian market.
Maruti Suzuki: Competitive Benchmarking
This level of outreach gives Maruti Suzuki a competitive edge over other major players in the Indian auto industry. While most companies maintain centralized after-sales services, Maruti’s decentralized model ensures direct customer support, lower turnaround times, and localized trust.
By aligning with India’s growing middle-class economy, the company aims to secure customer loyalty, especially for first-time car buyers in semi-urban markets.
Sustainability and Quality Assurance
The new workshops and touchpoints are being developed with a strong emphasis on sustainability and efficiency. The facilities will incorporate:
- Water recycling systems
- Energy-efficient lighting
- Green infrastructure design
- Standardized equipment and digital diagnostics for all service bays
These initiatives reflect the company’s commitment to its Mission Green Million plan, promoting environmental responsibility in operations and mobility.
Official External References
For accurate and up-to-date information, readers can consult the following official links:
- Maruti Suzuki Official Website – Service Network Expansion
- Ministry of Road Transport and Highways (MoRTH)
- Automotive Skills Development Council (ASDC)
- Society of Indian Automobile Manufacturers (SIAM)
Conclusion
Maruti Suzuki’s push to expand its service network to 6,000 touchpoints is not only a strategic business move but also a nationwide infrastructure initiative. By ensuring that more Indians—regardless of where they live—have access to fast, reliable, and high-quality vehicle servicing, Maruti is reinforcing its role as a mobility leader in India’s evolving automotive landscape.
The addition of these service centers symbolizes Maruti’s enduring commitment to customer satisfaction, innovation, and nationwide connectivity.
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