Bollywood celebrities are investing in luxury properties across Mumbai, viewing them as financial opportunities, income sources, and emotional connections.
Bollywood’s Favorite Investment Zones
Many stars prefer Mumbai’s upscale neighborhoods, such as Bandra, Khar, Andheri’s Lokhandwala, and Worli, for their proximity to studios and luxury appeal. Properties here not only provide rental yields but also serve as long-term investments and personal sanctuaries. Emotional connections, especially to neighborhoods where they once lived or spent formative years, also drive purchases at a premium.
Amitabh and Abhishek Bachchan’s Major Investments
Amitabh Bachchan and his son Abhishek purchased 10 apartments in Mumbai’s Oberoi Realty Eternia project for ₹24.95 crore, boosting their portfolio to over ₹100 crore.
Bollywood stars like Jhanvi Kapoor, Ranveer Singh, Deepika Padukone, Ajay Devgn, Kajol, and Shahid Kapoor have invested significantly in real estate, contributing to a growing trend.
Commercial Property as a Lucrative Option
Stars are also expanding into commercial spaces, which often yield higher rental returns than residential investments. Ajay Devgn leased office space in Andheri for Rs.9 lakh monthly, while Amitabh Bachchan rents commercial units, earning Rs.2.07 crore annually.
Beyond Mumbai: New Destinations and Strategic Buys
Amitabh Bachchan has further diversified his holdings, purchasing properties in emerging areas like Ayodhya and Alibaug through The House of Abhinandan Lodha, for Rs.14.5 crore. Despite speculation, company chairman Abhinandan Lodha emphasized that these acquisitions are independent investments rather than endorsements.
Emotional Connections and Legacy Purchases
Bollywood stars like Aryan Khan and Akshay Kumar emphasize emotional ties by repurchasing properties with sentimental value, like homes.
Privacy, Lifestyle, and Real Estate Preferences
Privacy is a key consideration in their purchases, leading stars like Deepika Padukone to buy properties close to family. Deepika recently acquired a luxury apartment in Bandra near her mother-in-law’s home. Amitabh and Abhishek Bachchan purchased multiple units on the same floor in Borivali’s Oberoi Sky City for added privacy.
Influence on Real Estate Market
While Bollywood stars’ purchases help boost a location’s profile, industry experts say these transactions don’t necessarily increase overall sales. Yet, they can set price benchmarks, especially in premium locations, with demand and supply ultimately determining market trends. For example, apartment prices in the Oberoi 360 West project increased from Rs.78,000 per square foot in 2017 to ₹1.37 lakh per square foot in 2024
Rising Demand with a ‘Disturbance Quotient’
Some luxury developers selectively market to high-net-worth industrialists, CEOs, or CXOs, as Bollywood stars can sometimes introduce a “disturbance quotient” due to their fame. However, celebrities continue to prioritize these premium spaces as symbols of status, financial security, and, in some cases, personal nostalgia.
(By Ankita Singh, Web Team at C6N)
