The Bharatiya Janata Party (BJP) is refining its campaign strategy to gain ground in Western Maharashtra—a region with a strong opposition presence and deep-rooted cooperative sector interests. Senior BJP leaders, led by general secretary Ajay Jamwal, convened in Pune to develop targeted plans for the region’s 70 constituencies, focusing on booth-level management, outreach programs, and voter engagement.
This intensified push emphasizes flagship schemes like the Majhi Ladki Bahin Yojana and Apprenticeship initiatives, which the BJP believes will resonate with local voters. Party leaders are also working to secure support by reaching out to beneficiaries of these schemes and encouraging previously unsuccessful candidates to mobilize their networks.
However, the BJP’s strategies have drawn criticism, particularly regarding its influence over the cooperative sector, a backbone of the region’s economy. Former Maharashtra Chief Minister Uddhav Thackeray claimed that Home Minister Amit Shah is actively leading moves to transfer control of cooperative institutions, such as sugar mills and banks, to industrialists. Thackeray’s remarks have fueled debate, with cooperative sector supporters fearing the potential loss of local economic autonomy under BJP leadership.
The BJP’s campaign also includes the promotion of prominent leaders like Devendra Fadnavis, aiming to reinforce its support base in a region traditionally dominated by opposition parties. With polling set for November 20, the BJP’s challenge is to consolidate votes in the cooperative heartland, while balancing promises of development with concerns over regional autonomy and cooperative control.
 is refining its campaign strategy to gain ground in Western Maharashtra—a region with a strong opposition presence and deep-rooted cooperative sector interests.){kind=link}