Thursday, September 11, 2025

Bengal Exporters Hit Hard by 50% U.S. Tariff, Pivot Strategies Towards Gulf, U.K. and Australia

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Bengal Exporters Hit Hard: The announcement of a 50% tariff on Indian goods by the United States has sent shockwaves through West Bengal’s export-dependent industries, threatening thousands of livelihoods and pushing businesses to urgently recalibrate their trade strategies.

Sectors like leather, engineering, textiles, marine exports, and gems & jewellery, where Bengal traditionally holds strong global positions, are facing an immediate crisis. As orders from the U.S. dry up, exporters are exploring new opportunities in the Gulf, U.K., Australia, and Europe, signaling the start of a major realignment in India’s export map.


Why the 50% Tariff Is a Game-Changer

The tariff stems from the United States’ policy decision to impose steep duties on Indian exports, citing trade imbalances and geopolitical concerns, particularly India’s continued purchase of discounted Russian oil.

For Bengal, the implications are severe:

  • The marine sector, which relies heavily on U.S. demand for prawns and shrimps, is expected to see profit margins wiped out.
  • The leather industry, one of Kolkata’s traditional economic backbones, faces declining orders as U.S. buyers shift to cheaper sources like Vietnam and Bangladesh.
  • Engineering goods exporters, already squeezed by rising input costs, are now losing price competitiveness.

Trade experts believe that these new tariffs could cause losses amounting to tens of thousands of crores, with ripple effects across Bengal’s economy.

A recent analysis by India Briefing highlights how India’s exporters will need to diversify rapidly to survive.


Bengal Exporters Hit Hard: Sector-by-Sector Breakdown

1. Marine Products (Prawns & Shrimps)

West Bengal’s marine exports—particularly prawns and shrimps—are among the hardest hit. More than half of India’s shrimp exports used to go to the U.S., but with tariffs doubling prices, American buyers are shifting to Ecuador and Vietnam, which enjoy duty-free or lower-duty access.

To offset this, exporters are eyeing European Union, Gulf, and Australian markets, but breaking into these markets requires new certifications, marketing strategies, and long-term buyer confidence.

2. Leather Industry

Kolkata’s leather hub in Bantala has long been a pride of Bengal’s exports. However, the 50% duty makes Indian leather products uncompetitive in the U.S. market.

Industry insiders warn of potential job losses, as thousands of workers are employed in tanneries and leather factories. Exporters are now redirecting shipments to the Middle East and U.K., where demand for leather goods remains robust, though the margins are lower compared to U.S. sales.

3. Engineering Exports

Bengal has a growing engineering export base, supplying tools, machinery parts, and industrial products. These goods are highly price-sensitive, and the new tariffs threaten to squeeze out smaller exporters.

Some firms are considering partnering with local distributors in Mexico or Canada, leveraging their trade agreements with the U.S. to indirectly reach American markets.

4. Textiles & Garments

While Bengal is not as dominant as other states in textiles, apparel exports from the state are also suffering. With American retailers turning away, exporters are shifting focus to Australia, the U.K., and Southeast Asia, where demand for affordable garments is rising.

5. Gems & Jewellery

The jewellery export sector, though smaller in Bengal than in Gujarat, has also been affected. Indian jewellery exporters are losing ground to Bangladesh and Thailand, who can offer competitive pricing under more favorable trade terms.


Government and Industry Response

The Indian government has recognized the seriousness of the blow. Measures under consideration include:

  • Export Incentives: Rebates and subsidies for affected sectors.
  • Market Diversification Programs: Encouraging exporters to target 40+ new countries.
  • Negotiations with U.S. counterparts: Attempts to roll back or soften tariff measures.

The Federation of Indian Export Organisations (FIEO) has also urged the government to increase marketing support in Europe, Gulf nations, and Australia to help offset losses.

For Bengal exporters, state-level interventions may also be necessary, particularly in providing skill training, improving logistics, and supporting exporters with cheaper financing.


Human Impact: Workers at Risk

Behind the numbers are real lives. In Bantala, workers worry about layoffs and wage cuts, as leather units slash production. In coastal districts like East Midnapore, prawn farmers face reduced procurement prices as exporters struggle with stockpiles.

Small family-run businesses, many of whom depend on U.S. orders, fear closure. This human cost highlights why trade policy shifts often have far-reaching socio-economic impacts beyond boardroom decisions.


Strategic Pivot: New Markets

Exporters are now actively reorienting their trade portfolios.

  • Gulf Nations: Strong demand for food products, leather, and jewellery make countries like UAE and Saudi Arabia attractive.
  • United Kingdom: Post-Brexit trade deals offer openings for Indian exporters.
  • Australia: Growing appetite for textiles, seafood, and leather goods.
  • Europe: Though heavily regulated, the EU presents long-term opportunities if exporters can adapt to its stringent standards.

The Indian government’s outreach strategy to 40 countries, announced earlier this year, dovetails with exporters’ survival plans.


A Test of Resilience

For Bengal’s exporters, the 50% tariff shock is more than an economic setback—it is a wake-up call about overdependence on a single market. While the short-term pain is severe, experts believe this crisis could push businesses to diversify and innovate, ultimately strengthening Bengal’s role in global trade.

As the dust settles, Bengal’s exporters will need to navigate uncertainty with agility—finding opportunities in adversity, and proving once again that resilience is the hallmark of its industries.


Related External References

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