Just 22 Year Old Turns College Idea Into Booming Streetwear Brand
Just 22 year old Nandan Renukappa from Bangalore is proving that ambition, creativity, and persistence can turn even the simplest idea into a successful business. What started as a small experiment during his college days has now become Untamed Streetwear a fast-growing streetwear brand generating ₹3-4 lakh in revenue each month, all from a weekend cart.
Nandan’s entrepreneurial story began with a simple observation. While walking down Bangalore’s popular Church Street, he noticed how an ice cream cart was attracting large crowds. That sparked an idea: what if fashion could be sold the same way directly, casually, and with a unique experience? Driven by that thought, he launched Untamed Cart, blending street fashion with the city’s vibrant youth culture.
Starting with limited resources and using savings from his side hustles, Nandan bootstrapped the entire business without any external funding. His focus was simple offer high-quality streetwear at affordable prices while staying true to cultural relevance and creativity. Each piece, from oversized T-shirts to bold hoodies, is designed in-house, capturing the energy and attitude of urban street fashion while appealing to young, style-conscious buyers.
How a Small Cart on Church Street Became a ₹4 Lakh Venture
At first, the cart sold just six or seven T-shirts a day. But word quickly spread about the unique streetwear pop-up. Within months, sales surged to over 60 T-shirts daily, proving that customers were eager for something fresh and authentic. The cart soon became a regular stop for college students, young professionals, and fashion enthusiasts looking for statement pieces that spoke to their personality.
What makes Untamed Streetwear stand out is not just the clothing it’s the culture it builds around community and creativity. For Nandan, this is more than a business; it’s a movement. Every design carries a story, reflecting the diverse influences of city life, music, art, and youth expression. This authentic approach has helped him cultivate a loyal customer base and differentiate his brand in a crowded market dominated by large fashion labels.
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The revenue figures speak for themselves. Despite operating mainly on weekends, Untamed Streetwear now earns between ₹3 and ₹4 lakh per month an impressive achievement for a venture that started as a college experiment. Nandan’s hands-on approach and clear understanding of his audience’s tastes have allowed the business to grow steadily without compromising its original vision.
Just 22 Year Old Proves Age Is No Barrier to Building a Fashion Empire
Industry experts believe that stories like Nandan’s reflect a larger trend: young entrepreneurs in India are finding innovative ways to merge culture and commerce. By focusing on direct customer engagement and niche communities, they are building brands with strong emotional connections something that traditional retail models often overlook.
At just 22 years old, Nandan is not only a successful entrepreneur but also an inspiration for aspiring business owners. His journey is a reminder that big results don’t always require big investments sometimes, they just need a bold idea, a willingness to experiment, and the determination to keep going even when the odds seem small. Also Read: Union Ministers Launch National Initiative on Water Security, Mandate Major MGNREGA Funding for Water Conservation: 2025
Just 22 Year Old Entrepreneur’s Journey Is Only Beginning
As Untamed Streetwear continues to grow, Nandan has bigger plans for the future, including expanding his product range and exploring new markets. But no matter how large the brand becomes, he remains committed to the core values that built it creativity, affordability, and authenticity.
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Conclusion:
The rise of Untamed Streetwear shows that passion and persistence can transform even the simplest idea into a successful venture. Nandan’s journey proves that being just 22 year old is no limitation it’s the perfect age to dream big, take risks, and redefine what entrepreneurship can look like.
