New Delhi: Bharat Coking Coal Limited (BCCL), a subsidiary of Coal India Limited under the Ministry of Coal, has actively launched its “Swachhata Hi Seva 2025” activities while commencing preparations for Special Campaign 5.0. This move reiterates BCCL’s dedication to the national mission for a cleaner, greener, and sustainable India.
Inauguration and Swachhata Pledge
The campaign was inaugurated with the administration of the Swachhata Pledge by Shri M.K. Ramaiah, Director (HR), BCCL. Officers, employees, and workers participated enthusiastically, collectively committing to cleanliness as a patriotic service rather than a mere duty.
Wide-Ranging Activities
BCCL’s initiative includes various impactful activities:
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Shramdaan drives urging collective participation for cleanliness.
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Plantation campaigns titled ‘Ek Ped Maa Ke Naam’ engaging employees and communities.
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Beautification of public places to foster cleaner surroundings.
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Health camps organized to promote welfare among sanitation workers.
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Swachhata Rangoli competitions encouraging creative expression of cleanliness themes.
These programs saw enthusiastic participation from diverse stakeholders including employees, students, and local communities, helping to instill cleanliness as a consistent habit.
Special Campaign 5.0 and High-Footfall Drives
Answering the call of “Ek Din Ek Ghanta Ek Sath,” BCCL organized extensive cleanliness and awareness drives in high-traffic areas within Dhanbad. Concurrently, “Swachhata Ki Pathshala” sessions imparted lessons in hygiene and environmental care, inspiring young students in Koyla Nagar to uphold cleanliness values in their schools and homes.
Digital Outreach
BCCL is leveraging multiple social media and digital platforms to broaden the campaign’s reach, enhancing public awareness and encouraging participation far beyond operational boundaries.
Commitment to Sustainability and Community
With the heartfelt involvement of its staff and stakeholders, BCCL continues to be a significant contributor to India’s national cleanliness drive and maintains its stature as a responsible and sustainable mining enterprise.
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Source: PIB
