Divya Batra Begins A New Chapter At Haldiram’s As Vice President Marketing

Divya Batra, a seasoned marketing professional with 18 years of experience in the FMCG sector, has been elevated to the role of Vice President Marketing at Haldiram Snacks Food Pvt. Ltd. Her appointment marks a significant move for the brand, which continues to expand its presence across India’s competitive snacking industry.

Batra, who joined Haldiram’s in May 2022, previously served as Head of Marketing. In her new role, she will oversee brand strategy, innovation, and digital growth, focusing on strengthening Haldiram’s legacy while adapting to evolving consumer preferences.

Her journey reflects a blend of creativity, leadership, and consistent performance. Over the years, she has developed a strong understanding of Indian consumer behavior and brand positioning skills that will be key as Haldiram’s aims to enhance its market dominance amid emerging competitors.

Divya Batra’s Career Journey And Impact On FMCG Marketing

Before joining Haldiram’s, Divya Batra spent over a decade at McCormick & Company (Kohinoor Foods), where she led several high-impact campaigns. Her tenure included brand collaborations, product innovations, and e-commerce initiatives that helped reshape consumer engagement for the brand. One of her most notable contributions was leading integrated marketing campaigns with celebrity chef Ranveer Brar, boosting the visibility of McCormick’s Kohinoor brand.

She also played a key role in packaging redesigns and the expansion of digital channels both of which contributed to stronger brand recall in the Indian market. Before McCormick, Batra gained early marketing experience with Narang Group, where she learned the nuances of consumer goods branding and distribution.

At Haldiram’s, she is expected to drive the company’s next phase of digital innovation while maintaining its traditional brand essence that resonates with millions of households. Her focus areas include elevating customer engagement, modernizing campaigns, and leveraging data-driven strategies to keep the brand culturally relevant.

Divya Batra’s Vision For Haldiram’s Future Growth

With Divya Batra now leading marketing, Haldiram’s is set to embrace a new wave of creativity and strategic expansion. Batra has expressed enthusiasm about her role, highlighting her commitment to bold ideas and meaningful innovation. According to her recent LinkedIn post, she is eager to take Haldiram’s “to even greater heights,” reflecting her optimism and drive for brand excellence.

This move comes at a crucial time when India’s snack market is evolving rapidly, with homegrown and international players vying for consumer attention. Batra’s leadership could help Haldiram’s strengthen its identity as both a heritage brand and a modern innovator in the food space.

Her deep-rooted understanding of consumer trends, digital storytelling, and category transformation will likely guide Haldiram’s marketing journey in the coming years.

Haldiram’s Strengthens Its Marketing Leadership With Divya Batra

The elevation of Divya Batra signals Haldiram’s commitment to investing in strong leadership and innovation-led growth. As the company continues to expand across domestic and international markets, her expertise in brand transformation and strategic marketing will play a vital role.

Divya Batra takes on a new role as Vice President – Marketing at @HaldiramSnacks. Backed by 19 years of experience, she’s set to drive the brand’s next phase of growth.

Read more on – https://t.co/j5dlMMGedb#HaldiramSnacks #LeadershipUpdate #DivyaBatra #FMCG #BrandBuilding pic.twitter.com/6Zkg2yD0ZA

— Impact Magazine (@IMPACT_onnet) October 13, 2025

Batra’s promotion also highlights a growing trend of FMCG brands recognizing the value of experienced female leaders in driving sustainable growth and consumer trust. With her at the helm of marketing, Haldiram’s is expected to balance its traditional strengths with modern digital strategies. Also Read: OpenAI Leadership Surprise: Mira Murati Returns After Brief Exit, Sparks New Phase of Innovation

Conclusion

Divya Batra’s elevation to Vice President Marketing at Haldiram’s marks an important milestone in both her career and the brand’s evolution. Her experience, leadership, and forward-thinking approach align perfectly with Haldiram’s vision for the future. As she takes charge, industry watchers anticipate fresh campaigns, innovative strategies, and a renewed focus on brand excellence signaling a promising new era for the beloved Indian snack brand.