Alia Bhatt Returns as Goodwill Ambassador for ALT EFF 2024

Bollywood Star Reaffirms Commitment to Environmental Advocacy

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Mumbai: Alia Bhatt is all set to return as the goodwill ambassador for the All Living Things Environmental Film Festival (ALT EFF), strengthening her involvement with this platform that showcases the urgent need for environmental action. The 31-year-old Bollywood actress expressed her excitement about being a part of the festival once again, this time with her production company, Eternal Sunshine Productions, which is partnering with the event for its 2024 edition.

Alia Bhatt emphasized the importance of ALT EFF in promoting awareness about the challenges facing the environment, stating, “This festival is truly special—it celebrates films that uplift and showcase nature’s resilience while reminding us of the importance of protecting our planet.” Bhatt’s passion for the environment is evident in her continued commitment to using storytelling as a powerful tool to spark change.

The festival, which will run in various cities across India, is expected to feature over 100 screenings, workshops, and panel discussions. The aim is to highlight environmental issues and foster a global dialogue on sustainability. Bhatt will be joined by filmmaker Richie Mehta, known for his work on environmental topics, further amplifying the festival’s reach and impact.

The ALT EFF 2024 edition is poised to drive conversations around the pressing need for climate action and protection of natural resources, aligning perfectly with Bhatt’s mission to use her platform for positive change.

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