Union Minister for Agriculture & Farmers’ Welfare Shri Shivraj Singh Chouhan and Union Minister for Women and Child Development Smt. Annapurna Devi jointly launched ‘Nayi Chetna 4.0’, a month-long campaign to advance gender equality and rural women’s empowerment. The drive, organized under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), brings together 11 ministries to promote safer and more dignified environments while encouraging women’s economic contribution and shared responsibility for domestic work.
Lakhpati Didis, Women’s Voices, and Community Action
Shri Shivraj Singh Chouhan highlighted transformative progress made under Prime Minister Narendra Modi, noting more than two crore rural women have become ‘Lakhpati Didis’ through Self-Help Groups (SHGs). The campaign aims to change discriminatory social attitudes by fostering respect for daughters and empowering women to speak out against violence and injustice. “Our endeavor is to ensure no woman ever has tears in her eyes,” said Chouhan, who stressed community-led Action for violence-free villages and substance abuse awareness by women at the grassroots.
Joint Advisory and ‘Whole of Government’ Approach
A joint advisory was issued, signed by 11 key ministries covering women and child development, education, home affairs, justice, health, MSMEs, panchayati raj, information & broadcasting, agriculture, youth, and social justice. The initiative’s comprehensive approach leverages national resources to combat discrimination, strengthen safety nets, and expand women’s access to assets, credit, skills, and entrepreneurship.
Empowerment, Policy Advocacy, and Future Outlook; Nayi Chetna 4.0
The campaign empowers over 10 crore rural women mobilized through SHGs to build awareness against gender-based violence and establish gender-responsive villages. Nayi Chetna 4.0 directs policy attention to safe mobility, economic opportunities, unpaid care work, and leadership in decision-making, ensuring gender equality is integral to inclusive rural development.
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Source: PIB
