India’s leading airline, IndiGo, has filed a trademark infringement case against Mahindra Electric, contesting the use of “6E” in Mahindra’s upcoming electric vehicle, BE 6E. The airline asserts that “6E,” integral to its brand identity, is well-recognized through services like 6E Prime and 6E Flex.
Filed in the Delhi High Court, the legal dispute comes as Mahindra debuts the BE 6E electric SUV on November 26, 2024. The vehicle, featuring a futuristic design, advanced interiors, and fast-charging capabilities, is built on Mahindra’s innovative INGLO platform and targets a competitive price range of ₹20–25 lakh, rivaling models like Tata Curvv.
IndiGo argues that Mahindra’s use of “6E” may cause confusion and dilute its brand. Senior Advocate Sandeep Sethi represents IndiGo, while Mahindra’s response emphasizes the difference in industry focus—aviation versus automobiles. The court’s next hearing on December 9 will determine the case’s progression.
The BE 6E is a key addition to Mahindra’s electric lineup, featuring a 60-79 kWh battery for up to 450 km range, rapid charging, and luxurious interiors. Despite the controversy, Mahindra remains committed to its launch plans, reflecting its bold stance in the EV market.
Source: Web Team, C6N
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