Albert Ekka Brigade’s ‘Know Your Army’ Campaign Strengthens Military–Civil Bonds in Agartala
In the run-up to the 77th Republic Day celebrations, the Albert Ekka Brigade of the Indian Army’s Red Shield Division successfully conducted a “Know Your Army” campaign in Agartala, Tripura, aimed at deepening public understanding of the Army’s role, capabilities and commitment to nation-building. The event, held at the Albert Ekka War Memorial, attracted enthusiastic participation from students, youth groups, local residents and visitors, reinforcing ties between the defence forces and the civilian community.
Organised on January 22, 2026, the campaign provided a unique opportunity for citizens to interact directly with Army personnel and gain firsthand exposure to military life, equipment and ethos. A key highlight of the campaign was the weapons and equipment display, where a broad array of modern military hardware and systems were showcased. Soldiers explained the operational features and significance of these systems, stimulating keen interest among attendees.
The display included contemporary weaponry, surveillance technologies and equipment that underpin the Indian Army’s operational readiness. By offering visitors a close-up look at the tools and technologies used by servicemen and women, organisers sought to demystify the work of the Army and highlight its dedication to national security. Such sessions also help motivate young people to consider careers in the armed forces by acquainting them with the professional standards and rigour of military life.
Beyond equipment displays, the campaign featured interactive sessions between Army personnel and the public. These discussions allowed students, parents and other visitors to pose questions about various aspects of Army life — from training regimes and discipline to career pathways and everyday responsibilities. According to organisers, these interactions were instrumental in inspiring many young minds and strengthening the military–civil bond.
“Know Your Army” campaigns are part of a broader outreach initiative by the Indian Army to engage with society and enhance awareness of the armed forces’ role beyond the battlefield. Attendees expressed appreciation for the initiative, noting that it provided them with a realistic perspective of the Army’s multifaceted functions and challenged common misconceptions. The campaign has particularly resonated with students, many of whom said they were more motivated than ever to contribute to national service after witnessing the commitment and professionalism of Army personnel.
The Albert Ekka Brigade has a distinguished legacy rooted in India’s military history. Named in honour of Lance Naik Albert Ekka, a Param Vir Chakra recipient who displayed extraordinary bravery during the 1971 Indo-Pakistan War, the brigade continues to honour his sacrifice and uphold the values of courage, duty and service. Albert Ekka’s actions during the Battle of Gangasagar helped halt enemy advances toward Agartala, contributing significantly to India’s strategic victories during the conflict.
By hosting the “Know Your Army” campaign at the Albert Ekka War Memorial, the brigade also paid homage to its heroic past while educating the public about present-day defence roles. Officials emphasised that such campaigns not only foster patriotism and awareness but also build mutual trust and understanding between the Army and the communities it serves.
The success of the Agartala event follows similar displays held recently at educational institutions such as the Tripura Institute of Technology (TIT), where weapons and equipment demonstrations were used to motivate students and stir interest in national service and defence careers. These initiatives reflect the Army’s sustained commitment to engaging with youth and encouraging active participation in nation-building activities.
Officials also pointed out that outreach programmes have added significance in regions like the Northeast, where the Indian Army has long played a role not only in defence but also in humanitarian assistance, disaster response and community development. By opening up operational insights to the public, the Army reinforces its position as a partner in progress and security.
As India approaches one of its most significant national events, the Republic Day Parade on 26 January 2026, initiatives like the “Know Your Army” campaign serve to remind citizens of the sacrifices and responsibilities carried by the nation’s defence forces. They also highlight the importance of informed public engagement with institutions that protect the country’s sovereignty and democratic values.
Through education, interaction and inspiration, the Albert Ekka Brigade’s campaign in Agartala has not only honoured a gallant legacy but also helped cultivate a sense of shared pride and purpose among participants — a vital step in strengthening India’s collective spirit ahead of the national celebration.
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