In a significant step toward strengthening the digital footprint of India’s traditional healthcare sector, the Ministry of AYUSH will facilitate the signing of a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on 28 January 2026 in New Delhi. Announced by PIB Delhi on 27 January 2026, the collaboration aims to create a structured and trustworthy online ecosystem for promoting authentic AYUSH medicines and wellness products.
Union Minister of AYUSH to Preside Over MoU Ceremony
The MoU signing ceremony will be presided over by Union Minister of AYUSH, Shri Prataprao Jadhav, in the presence of Secretary, Ministry of AYUSH, Vaidya Rajesh Kotecha.
The agreement will be formally signed by:
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Shri Anurag Sharma, Chairman, AYUSHEXCIL
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Shri Kaivalya Vohra, Co-Founder, Zepto Limited
The event underscores the government’s commitment to integrating traditional healthcare systems with modern digital platforms.
Strategic Collaboration Between AYUSH and Quick Commerce
This partnership marks a pioneering move to connect AYUSH products with India’s rapidly expanding quick-commerce ecosystem. By leveraging Zepto’s digital reach and logistics network, the initiative seeks to enhance consumer trust, product authenticity, and market accessibility for AYUSH offerings.
The collaboration is also expected to support the broader national objectives of Digital India, Ease of Doing Business, and Make in India, while positioning AYUSH as a globally competitive wellness system.
Key Features of the MoU
The agreement outlines several forward-looking initiatives aimed at strengthening the AYUSH ecosystem:
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Dedicated AYUSH Storefront on Zepto: A curated digital space enabling consumers to easily access verified and authentic AYUSH products.
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Promotion of AYUSH Quality Mark (AQM): Ensuring that products listed on the platform comply with certified quality and authenticity standards.
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Support for MSME Manufacturers: AYUSHEXCIL will identify eligible AYUSH manufacturers, especially MSMEs, and facilitate their onboarding onto the platform.
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Consumer Awareness Campaigns: Joint initiatives to educate consumers on responsible usage and authentic information about AYUSH products.
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Credible Educational Content: Development and hosting of validated informational content on AYUSH systems, approved by AYUSHEXCIL, on Zepto’s platform.
Empowering Entrepreneurs and Expanding Consumer Access
The initiative is poised to empower AYUSH entrepreneurs and manufacturers by opening new digital market opportunities, while also ensuring that consumers across the country gain easy access to quality-assured, trustworthy products. By combining regulatory oversight with digital convenience, the partnership seeks to build long-term credibility for AYUSH in the online marketplace.
Conclusion
The upcoming MoU between AYUSHEXCIL and Zepto represents a transformative moment for the AYUSH sector. By bridging traditional healthcare systems with modern digital commerce, the collaboration promises to enhance authenticity, accessibility, and awareness of AYUSH products nationwide. It reinforces the government’s vision of establishing AYUSH as a globally recognized, technology-enabled health and wellness ecosystem.
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Source: PIB
