The India–Australia Business Case Studies Compendium, titled “Pitch Perfect Australia–India: Perfect Conditions for a $100 Billion Partnership,” was launched at the Indian Institute of Foreign Trade (IIFT), Delhi Campus, marking a significant step in strengthening economic collaboration between the two countries. The event brought together policymakers, diplomats, industry leaders, and academia to deliberate on the next phase of India–Australia economic engagement.
A Practical Guide to Cross-Border Business
Jointly developed by IIFT and Newland Global Group, the compendium documents real-world business journeys of companies operating across India and Australia. It captures market-entry experiences, growth strategies, and key lessons from 30 organisations that have successfully navigated opportunities in both markets. The publication aims to serve as a practical, evidence-based resource for businesses, policymakers, and researchers.
Government and Diplomatic Endorsement
Commerce Secretary Shri Rajesh Agrawal commended IIFT for anchoring the initiative, highlighting its relevance for policy, industry, and academic stakeholders. He noted that the case studies demonstrate how the trade agreement has translated into real opportunities for businesses and added that the compendium would play an important role in strengthening the gains of the India–Australia Economic Cooperation and Trade Agreement (ECTA).
Australian High Commissioner to India, Mr. Philip Green OAM, praised the initiative and acknowledged IIFT’s role in fostering informed dialogue on bilateral trade. He emphasised that platforms bringing together academia, government, and industry are vital for the strong strategic relationship between India and Australia.
Strengthening the ECTA Framework
Joint Secretary Ms. Petal Dhillon highlighted the growing momentum in India–Australia economic relations, noting that IIFT has played an important role in generating research-driven insights and facilitating dialogue that supports the strengthening and enhanced utilisation of ECTA.
Vice Chancellor, IIFT, Prof. Rakesh Mohan Joshi, underscored the value of documenting real business journeys and transforming them into learning resources for both industry and academia. He stated that such collaborations reflect IIFT’s commitment to bridging research and practice and supporting India’s expanding footprint in global trade.
Industry Perspectives and Case Study Insights
Mr. Dipen Rughani, Founder & CEO, Newland Global Group, Australia, highlighted the importance of business-driven case studies in enabling deeper bilateral engagement. Ms. Natasha Jha Bhaskar, Executive Director, Newland Global Group, Australia, showcased success stories and key lessons from companies operating in both markets.
The session concluded with a panel discussion featuring representatives from government, trade bodies, and companies active in India and Australia, followed by networking interactions among stakeholders. Ambassador Anil Wadhwa also appreciated the compendium, calling it a meaningful step toward strengthening India–Australia economic engagement.
About IIFT and the Road Ahead
With India and Australia working to deepen economic ties, the compendium is expected to serve as a practical roadmap for identifying opportunities, addressing challenges, and showcasing successful cross-border collaborations.
Established in 1963 under the Ministry of Commerce & Industry, Government of India, the Indian Institute of Foreign Trade (IIFT) is a premier institution dedicated to capacity building in international business through education, training, research, and consultancy. Granted Deemed-to-be-University status in 2002, IIFT has played a pivotal role in developing human resources and knowledge frameworks for India’s external trade and global business engagement.
Conclusion
The launch marks a significant milestone in documenting and disseminating real-world business experiences under the India–Australia partnership. By combining policy insight, academic rigour, and industry experience, the compendium is set to become a valuable reference point for strengthening bilateral trade and investment ties in the years ahead.
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Source: PIB
