Ajay Devgn Joins Hands With Shivdutt Das to Launch Devgn Cinex
Bollywood superstar Ajay Devgn has teamed up with Shivdutt Das, Group Managing Director of Vishwa Samudra Group, to unveil Devgn Cinex, the rebranded identity of the iconic NY Cinemas. The announcement was made in a high-profile ceremony held during the vibrant North Bombay Sarbojanin Durga Puja at Juhu, turning the festival celebration into a landmark event for cinema lovers and industry insiders alike.
A New Era for NY Cinemas
The rebranding of NY Cinemas to Devgn Cinex marks more than just a change in name. It signals the beginning of a bold new chapter for movie-going experiences in India. With Ajay Devgn’s vision and Shivdutt Das’ strategic guidance, the company aims to introduce premium formats, modern digital technologies and immersive viewing experiences that appeal to contemporary audiences.
Ajay Devgn, who has long been associated with excellence in film, expressed excitement about the partnership. He spoke about his passion for cinema and how Devgn Cinex intends to provide audiences with more than just a place to watch movies. “Cinema is about emotion, connection and experience. Devgn Cinex will redefine how people enjoy films and make every visit unforgettable,” he said.
Star-Studded Celebration
The unveiling ceremony drew attention not only because of the business announcement but also for its star-studded presence. Actress Kajol, wife of Ajay Devgn, graced the event with her charm and warmth, while Mrs. Sonam Shivdutt joined the celebrations, symbolizing the coming together of creativity and entrepreneurship. The event blended cultural festivities with the excitement of cinema, making it a memorable evening for guests and the public alike.
Plans for Expansion
Devgn Cinex is not stopping at Mumbai. The company has ambitious plans to expand across metros and Tier-1 cities, with a particular focus on strengthening its presence in South India over the coming years. By introducing modern cinema technologies and premium formats, the goal is to offer movie-goers a luxurious yet accessible experience, keeping pace with evolving audience expectations.
The vision includes integrating digital innovations such as high-definition screens, immersive sound systems and personalized services. These upgrades aim to make every screening an experience worth remembering, blending entertainment with cutting-edge technology.
Creating a Modern Cinema Experience
At its core, Devgn Cinex is about more than infrastructure. It is about crafting an experience that resonates emotionally with audiences. From comfortable seating and smart ticketing systems to curated content and exclusive events, the company seeks to set new benchmarks in the exhibition sector.
Ajay Devgn emphasized that the aim is to make cinema-going enjoyable, convenient and memorable for families, friends and film enthusiasts. “We want to create a space where people feel connected to stories, characters and each other. Cinema is a collective experience, and Devgn Cinex is our way of enhancing it,” he explained.
A Promising Future
With the rebranding complete, the road ahead looks promising. Devgn Cinex is poised to become a leading cinema chain in India, balancing tradition with innovation. The collaboration between Ajay Devgn and Shivdutt Das combines creative vision with business acumen, making the venture well-equipped to meet the challenges of a competitive entertainment landscape.
As the curtains rise on this new identity, audiences can expect a cinematic experience that is immersive, entertaining and modern. With a focus on expansion, premium offerings and technological integration, Devgn Cinex is set to redefine movie-going in India and set a benchmark for others to follow.
In every sense, the launch of Devgn Cinex represents a union of passion, innovation and culture, celebrating the magic of cinema while looking forward to a future filled with stories that touch hearts and minds.
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