Abu Dhabi: In a vibrant celebration of India’s beloved summer fruit, the Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, inaugurated ‘Indian Mango Mania 2025’ in Abu Dhabi, UAE. The international mango promotion programme is part of APEDA’s sustained efforts to enhance the global footprint of Indian agricultural products—particularly premium mango varieties, which enjoy immense popularity across global markets.
Held in collaboration with the Embassy of India in the UAE and the LuLu Group International, the festival was launched at LuLu Hypermarket, Khalidiyah Mall. The event showcased an exciting range of GI-tagged and regional mango varieties, reflecting India’s rich horticultural diversity and supporting the government’s broader agenda to boost agri-exports and promote India’s soft power through food diplomacy.
🍋 Star Attraction: India’s Regional and GI-Tagged Mangoes
The mango varieties presented at the festival are among the finest grown across different Indian states. These include:
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Banarasi Langda
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Dasheri
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Chausa
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Sunderja
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Amrapali
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Malda
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Bharat Bhog
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Prabha Shankar
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Lakshman Bhog
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Mahmood Bahar
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Vrindavani
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Fasli
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Mallika
Sourced from Uttar Pradesh, Bihar, West Bengal, Madhya Pradesh, and other eastern states, these mangoes were airlifted directly to the UAE, ensuring freshness and top-notch quality for international consumers, especially the large Indian diaspora in the Gulf region.
🌍 Dignitaries Join Hands to Promote Indian Mangoes
The launch event was graced by:
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Shri Sunjay Sudhir, Ambassador of India to the UAE
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Shri Yusuff Ali M.A., Chairman, Lulu Group
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Shri Rohit Mishra, Counsellor (Trade & Investment), Embassy of India
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Dr. C.B. Singh, Deputy General Manager, APEDA
In his address, Ambassador Sunjay Sudhir praised LuLu Group’s long-standing commitment to promoting Indian produce in international markets. He credited APEDA for playing a central role in connecting Indian mango growers with buyers in the Gulf, emphasizing how this partnership benefits both Indian farmers and Gulf consumers.
LuLu Group Chairman, Shri Yusuff Ali M.A., reiterated the Group’s support for Indian agriculture and lauded the mango festival as a vibrant representation of India’s agricultural excellence.
APEDA Chairman, Shri Abhishek Dev, highlighted the strategic importance of such promotional events. “This initiative not only celebrates India’s mango diversity but also creates strong export opportunities for our farmers and strengthens India’s positioning in the global agri-market,” he said in a statement.
🥭 A Culinary Showcase: From Farm to Fork
The promotion went beyond fruit displays by curating a gastronomic experience for shoppers, showcasing mango’s versatility across cuisines. Highlights included:
🍰 Bakery and Desserts
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Mango pastries
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Swiss rolls
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Macaroons
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Mango bread
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Doughnuts and cakes
🍛 Traditional Indian Dishes
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Mambazha payasam
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Mango pulao
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Mango chutney
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Mango kichadi
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Mango fish curry
🥗 Salads and Snacks
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Mango raita
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Mango fritters
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Mango chaat
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Tropical salads
🌐 Global Fusion Dishes
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Mango sushi
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Mango-stuffed chicken
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Mango chapli kebab
🥒 Pickles & Preserves
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Mango-dates pickle
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Garlic mango pickle
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Kashmiri-style mango pickles
🍹 Beverages
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Fresh mango juice
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Mango smoothies
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Pulps, jams, and jellies
This culinary curation not only showcased the cultural relevance and flexibility of mango in global kitchens but also created a strong case for the value-added mango products market—another area where India seeks to expand its export base.
📈 India-UAE Mango Trade Snapshot
The UAE has consistently been India’s top mango export destination. In 2024, India exported over 12,000 metric tonnes (MT) of mangoes to the UAE, valued at approximately USD 20 million. This underscores both the demand potential and commercial importance of the Gulf market for Indian mango growers and exporters.
🌾 APEDA’s Broader Export Vision
The launch of Indian Mango Mania 2025 is aligned with APEDA’s vision to make India a global leader in high-quality agricultural exports, particularly by:
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Enhancing market access for FPOs (Farmer Producer Organizations) and FPCs (Farmer Producer Companies)
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Supporting branding of GI-tagged and niche Indian produce
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Strengthening the export ecosystem with initiatives like in-store promotions, tasting events, and culinary showcases
🇮🇳 Conclusion: Celebrating India’s King of Fruits on the Global Stage
The Indian Mango Mania 2025 in Abu Dhabi is more than just a marketing campaign—it’s a celebration of India’s agricultural heritage, a showcase of culinary creativity, and a gateway to global agri-trade growth. With India’s mangoes finding increasing favour in international markets, initiatives like this are set to empower farmers, boost exports, and cement India’s place as the undisputed mango capital of the world.
For more details, check press release on PIB website.
For more real-time updates, visit Channel 6 Network.
