NEW DELHI: Apple Inc., the renowned maker of the iPhone, has reached an all-time revenue high in India, driven by widespread enthusiasm for its products, including a notable double-digit rise in iPad sales. This surge in demand marks a significant achievement for Apple in one of the world’s fastest-growing tech markets, as the company seeks to expand its foothold in emerging economies.
For the September 2024 quarter, Apple recorded a strong financial performance with an increase in total net sales, reaching USD 94.93 billion, up from USD 89.49 billion during the same period last year. This more than 6 percent growth highlights Apple’s ability to maintain and even boost sales amidst global economic challenges and a competitive tech landscape.
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In a recent earnings call, Apple CEO Tim Cook celebrated the company’s regional successes, noting that it achieved record sales across major geographical segments, including the Americas, Europe, and the broader Asia-Pacific region. Tim Cook highlighted several individual countries where Apple experienced standout performances, mentioning the United States, Brazil, Mexico, France, the United Kingdom, South Korea, Malaysia, Thailand, Saudi Arabia, and the UAE as markets with substantial growth in this quarter.
Cook expressed a particular excitement about Apple’s trajectory in India, describing the nation as a pivotal market with boundless growth potential. He noted that Apple set an all-time revenue record in India this quarter, underscoring the market’s importance to the company’s global expansion strategy. Apple has invested significantly in retail and manufacturing initiatives within India over recent years, including opening its first flagship stores in Mumbai and Delhi earlier in 2024. These stores mark a direct engagement with Indian consumers, furthering Apple’s brand presence and visibility in a rapidly digitalizing market.
In addition to its record-breaking sales in India, Apple’s strategic push to deepen its reach across various price segments and product categories appears to be paying off. The company has placed particular focus on promoting products like the iPad and Apple Watch in India, products that appeal to a broader demographic. Apple’s premium devices are resonating with India’s growing middle-class population, which is increasingly drawn to high-quality, multifunctional gadgets.
Looking ahead, Apple’s leadership is optimistic about sustaining momentum in India, as well as in other international markets where consumer enthusiasm continues to strengthen. Cook emphasized that the company remains committed to furthering its investments in India, aiming to build on the record growth it has achieved. With the global market’s evolving dynamics, Apple’s recent results showcase its resilience and adaptability in capturing opportunities worldwide.
(By Ankita Singh, Web Team at C6N)
