The Ayush Pavilion has emerged as one of the most popular attractions at the India International Trade Fair (IITF) 2025, drawing thousands of visitors with its vibrant blend of traditional wellness practices, interactive activities, and free health consultations. Organized under the theme “आयुष के साथ – स्वस्थ भारत, श्रेष्ठ भारत” (With Ayush – Healthy India, Superior India), the pavilion has become a hub for holistic health awareness, showcasing the best of India’s ancient healing systems—Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homoeopathy.
A Celebration of Holistic Wellness
The Ministry of Ayush has curated the Ayush Pavilion to highlight the rich heritage and scientific advancements in traditional Indian medicine. Each stall is dedicated to a specific Ayush system, offering visitors a comprehensive experience that blends education, engagement, and practical wellness solutions. From digital diagnostics and dietary demonstrations to interactive games and expert consultations, the pavilion is designed to appeal to all age groups.
Families, students, and international visitors have flocked to the pavilion, eager to explore the diverse range of Ayush-based products and services. The event’s emphasis on preventive healthcare, affordable wellness, and community engagement has resonated strongly with the public, making it a standout feature of the IITF 2025.
Showcasing Ayurveda-Based Nutrition
The All India Institute of Ayurveda (AIIA) has captured attention with its focus on Ayurveda-based dietary practices. The institute is displaying a variety of functional food products, including Ragi Nachos, Sunthyadi Laddoo, Ragi–Urad Laddoo, Mudga Soup Premix, and Yavadi Saktu. These items are prepared in accordance with classical Ayurvedic principles and are designed to support improved nutrition, anemia management, immune system enhancement, and digestive wellness.
Visitors are receiving educational booklets that provide recipes, preparation methods, and information on the role of traditional grains, herbs, and spices in strengthening the body’s natural resilience. Experts at the stall are explaining how these preparations can be integrated into daily diets for optimal health benefits.
Sattvic Diet and Ayurvedic Wellness
The National Institute of Ayurveda (NIA), Jaipur, is presenting a comprehensive display aligned with the ‘Ayush Food’ theme. The institute is showcasing Sattvic dietary products such as Triphala Jam, Rejuvenating Granules, and Ragi Biscuits, along with personal care items like Aloe Vera Gel, Lip Balm, and Foot Cream made from authentic Ayurvedic ingredients.
Faculty members are interacting with visitors to explain how Sattvic food principles contribute to mental clarity, balanced energy levels, and long-term well-being. Information brochures are available to help visitors understand how simple dietary modifications based on Ayurveda can be incorporated into everyday life.
Ayurveda Nutrition and Healthy Food Innovations
Rashtriya Ayurveda Vidyapeeth (RAV) is highlighting Ayurveda-based nutritional products under the Ayush Aahar theme. The stall features items such as Poshak Cookies (Til, Ajwain, and Jeera), Annie Bread, Jeetayu Tea, Enppy Drink, and Full Moon Chocolate, all of which integrate Ayurvedic principles into daily diet.
To engage visitors, RAV is conducting a Millet Quiz that raises awareness on the benefits of millets in Ayurveda. The stall has attracted enthusiastic participation from students, families, and international visitors, who appreciate RAV’s efforts toward promoting healthy, sustainable food habits rooted in Ayurvedic wisdom.
Yoga for Modern Lifestyles
The Morarji Desai National Institute of Yoga (MDNIY) is contributing to the pavilion through a series of yoga-based demonstrations and educational activities. The institute is offering guided sessions on the Common Yoga Protocol, rhythmic yoga demonstrations, interactive yoga quizzes, and short “Y-Break” practices designed for working individuals seeking quick relaxation techniques.
Through these activities, MDNIY aims to help visitors experience how simple yoga practices can be seamlessly incorporated into modern lifestyles to reduce stress, enhance focus, and improve flexibility.
Unani Medicine and Digital Mizaj Assessment
The Central Council for Research in Unani Medicine (CCRUM) and the National Institute of Unani Medicine are representing Unani medicine with a joint stall. The stall features traditional Unani foods such as Harrera, Unani Qahwa, Halwa Gheekwar, Gulqand, and Talbeena-based barley products, followed by explanations on their therapeutic significance within the Unani dietetic framework.
A major attraction is a digital Mizaj-assessment kiosk that allows visitors to understand their individual temperament type—such as Damvi, Balghami, Safravi, or Saudavi—based on Unani diagnostic principles. Physicians from CCRUM and NIUM are offering free consultations and distributing medicines, helping visitors understand how personalized Unani regimens can support preventive health.
Siddha System and Preventive Health
The National Institute of Siddha (NIS), Chennai, and the Central Council for Research in Siddha (CCRS) are jointly showcasing the Siddha system with a focus on preventive health, nutrition, and public awareness. Under the “Ayush Aahar” theme, CCRS is demonstrating Siddha-inspired foods such as Hibiscus Infusion Tea, Panchamutti Kanji, Karisalai Mittai, and Halim Nachos.
The NIS team is engaging with visitors through IEC materials, free medical consultations for more than 100 beneficiaries, and awareness sessions at the IITF Ayush stall. The Institute is also sharing information on its UG, PG, and Ph.D. programmes, encouraging wider participation in Siddha education and research.
Homoeopathy and Scientific Validation
The Central Council for Research in Homoeopathy (CCRH) has set up a comprehensive stall displaying research publications, posters, digital content, and information on clinical studies and safety protocols in Homoeopathy. A Homoeopathic OPD is operating within the pavilion where physicians are providing free consultations and dispensing necessary medicines.
The exhibit also explains the fundamental principles of Homoeopathy, the role of individualized treatment, and the scientific methodologies adopted by CCRH for research and clinical validation.
Sowa-Rigpa and Himalayan Healing Traditions
The National Institute of Sowa-Rigpa is offering visitors insights into the ancient healing traditions of the Himalayan region. The stall features detailed information on Sowa-Rigpa diet, therapeutic regimens, and herbal formulations. The institute is providing around forty free consultations daily, with practitioners offering personalized guidance based on classical Sowa-Rigpa texts.
The interaction has given visitors a unique opportunity to understand a system of medicine that emphasizes harmony with nature through diet, behavior, and herbal therapies.
Medicinal Plants and Herbal Awareness
The National Medicinal Plants Board (NMPB) is presenting a live exhibition of medicinal plants, followed by detailed information on their identification, cultivation, and therapeutic applications. Educational material describing home-based uses of herbs is being distributed to visitors.
As part of the ongoing “Atal Ayush Mahotsav,” NMPB is also distributing medicinal saplings to commemorate the birth centenary of Bharat Ratna Late Shri Atal Bihari Vajpayee Ji, attracting large numbers of visitors interested in cultivating medicinal plants at home.
Government Enterprises and Quality Assurance
Indian Medicines Pharmaceutical Corporation Limited (IMPCL), a Government of India enterprise under the Ministry of Ayush, is presenting its range of authentic Ayurvedic and Unani medicines at the pavilion. With its WHO-GMP and ISO-certified manufacturing facility in Mohan (Uttarakhand), IMPCL is highlighting high-quality classical formulations supplied to Central and State government healthcare institutions.
The stall is drawing interest for showcasing the organisation’s trusted product range and its role in ensuring availability of standardized, quality-assured Ayush medicines, supported by an annual turnover of approximately ₹170 crore in FY 2024–25.
Pharmacopoeia Standards and Scientific Validation
The Pharmacopoeia Commission for Indian Medicine & Homoeopathy (PCIM&H) is exhibiting key publications including ASU&H Pharmacopoeias, Formularies, and dried single drugs, alongside brochures and audio-visual content explaining its mandate. As the apex body for pharmacopoeial standards and a NABL-accredited laboratory with BIS-certified Integrated Management Systems, PCIM&H is using the pavilion to raise public awareness about quality standards, safety, and the scientific validation of Ayurveda, Siddha, Unani, and Homoeopathy medicines.
Naturopathy and Wellness Innovations
The Central Council for Research in Yoga & Naturopathy (CCRYN) is presenting a range of activities focused on naturopathy-based nutrition and wellness. The stall features Ayush Aahar displays in both physical and digital formats, including documentaries and AV content. CCRYN is also distributing IEC material to familiarize visitors with naturopathy and yoga practices.
Visitors are sampling traditional naturopathy-inspired snacks such as Til Laddoo, Groundnut-Til Laddoo, Makhana Laddoo, and Millet Namkeen, which demonstrate simple, wholesome dietary options recommended in classical naturopathy texts.
Ayush Start-Ups and Entrepreneurship
The pavilion also features several Ayurveda-based start-ups showcasing a diverse range of products including skincare and haircare formulations, detox drinks, Ayurvedic foods, and other wellness offerings. Their participation highlights the Ministry of Ayush’s efforts to promote young enterprises and encourage innovation, providing these start-ups with a national platform to engage with visitors and introduce contemporary applications of traditional health knowledge.
Engaging Activity Zone for Families
Adding to its appeal, the Ayush Pavilion hosts an engaging activity zone designed to attract children, youth, and families. The area features drawing competitions for children aged six to twelve, health-themed snakes and ladder games, Prakruti Parikshan and Mizaj tests, slogan writing and poster-making sessions, spin-the-wheel games, millet quizzes, and a dedicated photo booth. These activities ensure active participation and help visitors understand wellness concepts in an enjoyable, interactive manner.
Conclusion
The Ayush Pavilion at IITF 2025 continues to attract strong public footfall with its diverse exhibits and active participation from visitors. The pavilion highlights India’s rich tradition of holistic healthcare and showcases how classical Ayush knowledge is being integrated with modern scientific approaches. Free health checkups and Ayush medicines are also being provided to visitors, reinforcing the Ministry of Ayush’s focus on preventive, affordable, and community-oriented healthcare.
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Source: PIB
