The Bharatiya Janata Party (BJP) recently tempered its stance on Devendra Fadnavis as its chief ministerial candidate for Maharashtra after Union Home Minister Amit Shah’s earlier remarks suggested his candidacy. The party announced that allies would decide the CM post in consultation after the elections, emphasizing coalition harmony. Meanwhile, Deputy CM Devendra Fadnavis continues to feature prominently in BJP’s campaign efforts. However, the Maharashtra Vikas Aghadi (MVA) opposition, particularly Sharad Pawar’s NCP faction, has targeted him aggressively. BJP’s strategy shifts due to Maratha issues, alliance dynamics, and opposition campaigns. Bhupender Yadav’s outreach shapes electoral success. Sharad Pawar’s NCP faction has employed effective on-ground and social media campaigns, including a viral advertisement questioning BJP’s governance. In contrast, Shiv Sena’s Uddhav Thackeray has embraced symbolic gestures like donning a rudraksh, invoking his political legacy to polls, BJP’s evolving approach underscores the complexities of coalition politics, balancing internal ambitions with external narratives. Whether this strategic shift pays off will be revealed in the upcoming elections.