Buffett’s Billion-Dollar Beverage Bet Pays Off

Interestingly, Buffett's loyalty to Coca-Cola wasn't always a given. For nearly half a century, he was a dedicated Pepsi drinker. However, a chance encounter with former Coca-Cola executive Don Keough led to a taste of Cherry Coke, which ultimately swayed his allegiance. Since then, Coca-Cola has become an integral part of Buffett's life, symbolizing the enduring power of brand loyalty and smart investing.

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Warren Buffett’s decades-long love affair with Coca-Cola continues to yield substantial dividends.

In 2024 alone, Berkshire Hathaway, Buffett’s investment powerhouse, will rake in a staggering $776 million from its Coca-Cola holdings.

Coca-Cola’s recent decision to increase its quarterly dividend to 48.5 cents per share drives this windfall. With Berkshire owning over 400 million shares, the company will receive a substantial annual dividend payout, significantly boosting its bottom line.

Buffett’s admiration for Coca-Cola isn’t merely financial. The 94-year-old investor is a self-proclaimed fan of the beverage, consuming an average of five cans daily. Despite being one of the world’s wealthiest individuals and the largest shareholder of Coca-Cola, Buffett remains grounded. His wife, Astrid, is known to seek out the best deals on the beverage, showcasing the investor’s frugal nature.

Interestingly, Buffett’s loyalty to Coca-Cola wasn’t always a given. For nearly half a century, he was a dedicated Pepsi drinker. However, a chance encounter with former Coca-Cola executive Don Keough led to a taste of Cherry Coke, which ultimately swayed his allegiance. Since then, Coca-Cola has become an integral part of Buffett’s life, symbolizing the enduring power of brand loyalty and smart investing.

(By Ankita Singh, Web Team at C6N)

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