HYDERABAD: Fans of Diljit Dosanjh were treated to a night of musical magic during his Dil-Luminati concert on November 15, 2024, at Hyderabad. The highlight of the evening, apart from the artist’s stellar performance, was the innovative #ChatMangniPatByah campaign by Amaltas Jewels, which added a unique romantic touch to the event.
Amaltas Jewels embraced the festive vibe by distributing branded water bottles with witty and romantic phrases inspired by Diljit’s songs. These bottles, handed out to couples, created a buzz as attendees scanned QR codes that redirected them to Amaltas’ Instagram page. Through this, the brand encouraged followers to participate in an exciting contest celebrating love and togetherness.
Couples were invited to share their memorable moments using the hashtag #ChatMangniPatByah and tagging @Amaltas.Jewels. The most creative entry stands a chance to win an extraordinary proposal experience, courtesy of Amaltas, when purchasing an engagement ring. This campaign not only blended creativity with romance but also built deeper brand engagement.
Despite the concert’s success, it wasn’t free of controversy. The Telangana government had directed Dosanjh to avoid performing songs promoting drugs or violence, ensuring a family-friendly and regulation-compliant environment.
The campaign’s innovative approach combined with Diljit’s captivating music made the event a grand success, resonating with fans and couples alike.
Web Team, C6N
