Mumbai, Maharashtra: The February auto sales report in India highlights a mixed trend across major automobile manufacturers. While Mahindra & Mahindra (M&M) recorded a significant rise in domestic passenger vehicle (PV) sales, Tata Motors faced a decline of 9%. The data reflects changing consumer demand, evolving market conditions, and the impact of economic factors on the automobile sector. As the industry adapts to shifts in consumer preference and electric vehicle (EV) adoption, automakers are strategizing to maintain market share.
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Mahindra & Mahindra Reports Strong Growth
Mahindra & Mahindra (M&M) witnessed a 20% increase in domestic PV sales compared to last year. The company sold 39,211 units in February 2025, marking a substantial jump from 32,157 units in February 2024. This growth was primarily driven by the rising demand for SUVs, with models like the Scorpio, XUV700, and Thar contributing significantly to sales.
M&M’s success can be attributed to a strong product lineup, better supply chain management, and increasing consumer preference for robust SUVs. Additionally, the company has expanded its focus on electric vehicles, which has further boosted sales figures. The rise in demand for hybrid and fuel-efficient models has also contributed to the overall growth.
Tata Motors Faces Sales Decline
Unlike Mahindra, Tata Motors experienced a 9% drop in its domestic PV sales in February 2025. The company sold 40,002 units, lower than the 44,225 units recorded in February 2024. The decline was mainly due to reduced demand for internal combustion engine (ICE) vehicles, despite an increase in EV sales.
Tata Motors’ EV segment, which includes models like Nexon EV, Tigor EV, and Punch EV, showed moderate growth, reflecting the growing interest in sustainable mobility solutions. However, the company struggled with production constraints and market competition, impacting overall sales. Tata is now focusing on expanding its EV lineup and enhancing affordability to regain lost momentum.
Two-Wheeler Sales: Mixed Performance
In the two-wheeler segment, Hero MotoCorp and Honda witnessed steady sales growth, while Bajaj Auto and TVS Motors faced fluctuations. Hero MotoCorp, India’s largest two-wheeler manufacturer, sold 3,94,691 units, marking a 4% growth compared to last year. The demand for commuter motorcycles like Splendor and HF Deluxe remained strong, helping the company sustain its position.
Honda Motorcycle & Scooter India (HMSI) also recorded positive growth, selling 3,55,000 units, thanks to the demand for Activa scooters and CB series motorcycles. However, Bajaj Auto reported a slight decline, primarily due to weak exports and a drop in demand for entry-level models.
Electric Vehicle Sales Continue to Grow
The EV market in India continues to expand, with companies like Tata Motors, MG Motor, and BYD reporting strong sales. Tata Motors led the EV segment with over 5,200 units sold in February, while MG Motor recorded an 18% increase in EV sales, driven by the success of the MG ZS EV.
New players like BYD and Citroën are also gaining traction, contributing to the rising popularity of electric mobility solutions. The government’s push for EV adoption, incentives, and charging infrastructure expansion is playing a crucial role in boosting demand.
Commercial Vehicle Sales Witness Steady Demand
The commercial vehicle (CV) segment showed stable growth, driven by infrastructure development and increased freight movement. Ashok Leyland, one of India’s leading CV manufacturers, sold 18,722 units, marking a 6% growth from the previous year. Tata Motors’ CV sales also improved, thanks to demand from construction and logistics sectors.
However, the industry still faces challenges such as rising fuel costs and supply chain disruptions, which could impact future sales trends.
Conclusion:Mahindra & Mahindra Leads in February Auto Sales Report in India
The February auto sales report in India highlights a dynamic market where SUVs and EVs continue to gain traction, while traditional segments face mixed results. Mahindra & Mahindra’s strong performance reflects the rising demand for SUVs, while Tata Motors’ decline points to the shifting consumer interest toward EVs. The two-wheeler and commercial vehicle segments remain relatively stable, with electric mobility playing an increasingly significant role.
As the Indian automotive industry evolves, manufacturers will need to innovate, enhance production efficiency, and focus on sustainability to remain competitive. The coming months will be crucial in determining how companies adapt to changing market dynamics and consumer preferences.
