HSBC Showcases India’s Spirit Through the 23rd ‘Helping Hands Mela’ in Chennai
HSBC continued its long-standing tradition of community involvement with the 23rd edition of the Helping Hands Mela held at its Chennai branch on Cathedral Road. The annual event brought together ten non-governmental organisations (NGOs) that displayed a range of handmade creations from arts and crafts to jewellery, fabrics, home décor, and traditional foods.
The exhibition was inaugurated by prominent personalities including Nina Reddy, Joint Managing Director of Savera Group; Kasi Viswanathan, Managing Director of Chennai Super Kings (CSK); film actor Vincent Asokan; and Muthukrishnan Ramanujam, Managing Director and Head of Financial Accounting, Global Finance at HSBC. Their presence reflected the growing connection between corporate initiatives and community welfare.
Ayshwarya Desikan, Executive Director and Regional Manager at HSBC, highlighted the dedication of staff volunteers who work closely with NGOs to ensure the success of the mela each year. She shared that the initiative reflects the bank’s broader mission supporting inclusive growth and empowering communities through meaningful engagement.
HSBC’s 2025 Theme ‘Vishwaboomi’ Celebrates the World Within India
The 2025 edition of the Helping Hands Mela carried the theme ‘Vishwaboomi A Miniature World of Geography’, symbolising “The World within India.” This creative concept celebrates India’s diversity and cultural vibrancy through handcrafted products and local art forms that mirror the spirit of different regions.
Each NGO booth represented a unique cause and showcased the skills of artisans, differently-abled individuals, and underprivileged women. The event not only provided them with a platform to display their talent but also helped raise funds to support their missions.
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As part of its nationwide initiative, HSBC India will collaborate with 50 NGOs across 24 branches in 11 cities. The bank ensures that all proceeds from the sales at the mela go directly to the participating organisations, helping sustain their social and developmental activities.
The participating NGOs focus on a wide range of issues from palliative care and education for children with intellectual disabilities to mental health and sustainable livelihoods. By connecting these causes with the public, HSBC continues to strengthen the link between business responsibility and social impact.
HSBC’s Commitment to Social Responsibility Grows Stronger Each Year
Over the years, HSBC’s Helping Hands Mela has become more than an exhibition it is now a movement that celebrates creativity, compassion, and collaboration. The initiative encourages employees and visitors alike to contribute toward a better society by supporting local artisans and NGOs.
Beyond sales, the mela fosters a sense of belonging and pride among participants. It demonstrates how consistent corporate social responsibility can lead to meaningful change at the grassroots level. The bank’s ongoing partnerships across India continue to uplift marginalised groups, promoting financial inclusion and self-reliance.
HSBC Blends Tradition With Purpose in Its Community Initiatives
By hosting events like the Helping Hands Mela, HSBC blends traditional artistry with modern philanthropy. The vibrant stalls, cultural diversity, and the unity of purpose at the mela truly represent India’s inclusive spirit.
Each edition of the mela deepens the bond between the bank, its employees, and the communities it serves. Through creative collaboration, HSBC proves that responsible business practices can go hand in hand with cultural celebration and social progress. Also Read: Tamil Nadu Insists on Rs. 15,000 Crore Foxconn Deal: Truth Behind the Controversy Unfolds
Conclusion
The 23rd edition of HSBC’s Helping Hands Mela stands as a remarkable example of how a global bank can make a local difference. With its focus on inclusivity, creativity, and compassion, the mela continues to empower artisans, support NGOs, and inspire communities across India one handcrafted product at a time.
