BLACKPINK’s Jisoo’s Brother Accused of Serious Misconduct, Sparking Online Outrage
The spotlight is now on Kim Jung Hoon, the brother of global K-pop sensation BLACKPINK’s Jisoo. He’s facing serious accusations that have caused a stir among fans, netizens, and media outlets. The Kim Jung Hoon allegations involve claims of secretly filming a woman during a private encounter, without her knowledge or consent.
These allegations have emerged amid BLACKPINK’s recent rise in individual projects, making the timing even more sensitive. As the claims continue to circulate, both the public and the entertainment industry are closely watching for updates or legal developments.
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Anonymous Accuser Comes Forward With Detailed Account of Her Experience
The situation began when an anonymous woman posted her story on BLIND, an anonymous social platform often used by employees in South Korea. Her post, titled “Secretly Filmed by BLACKPINK Jisoo’s Brother”, detailed a deeply personal and traumatic experience. She described how she was manipulated into trusting Kim Jung Hoon, who introduced himself as a successful businessman and sibling of a world-famous celebrity.
In her post, the accuser wrote that during their relationship, they had intercourse at his home. She later discovered she had been secretly filmed with a hidden camera. She described the emotional and psychological damage she suffered upon learning about the incident.
The woman went on to state that she believed he had maintained relationships with multiple women and pressured some of them into sending explicit content. She is considering taking legal action and publicly revealing her identity, particularly if more alleged victims come forward. Despite the original post being deleted, screenshots of it are circulating widely on Korean online forums and international platforms.
Kim Jung Hoon Responds: “The Allegations Are Completely False”
Following the viral spread of the Kim Jung Hoon allegations, he released a formal statement to address the controversy. In his response, Kim strongly denied all claims made against him. He called the story entirely fabricated and damaging to both his personal and professional reputation.
Kim Jung Hoon further stated that he is preparing to take legal action against the original poster for defamation and false accusations. He claimed he has supporting evidence to disprove the allegations and has asked the public not to jump to conclusions.
He also expressed concern about how the rumors have affected his family, especially his younger sister Jisoo, whose celebrity status has drawn even more attention to the situation.
What Jisoo and Her Agency BLISSOO Have Said So Far
As the Kim Jung Hoon allegations gained momentum, fans looked to Jisoo and her new agency, BLISSOO, for an official response. BLISSOO is a company Kim Jung Hoon founded earlier this year, and Jisoo joined it to manage her solo activities after BLACKPINK’s contract renewal with YG Entertainment was finalized.
In a short statement, BLISSOO stated, “We are currently verifying the facts of the situation.” The agency has not offered further comment regarding how this controversy may impact Jisoo’s career or the operations of their company.
There’s been no direct response from Jisoo, and given the sensitivity of the matter, many industry insiders believe the agency is being cautious. Jisoo is a beloved public figure, and her connection to Kim Jung Hoon has now placed her under unwanted scrutiny.
Who is Kim Jung Hoon? Business Background and Relationship With Jisoo
Kim Jung Hoon is not widely known outside business and entertainment industry circles, but that has changed due to recent events. He is the CEO of Biomom, a company that produces health supplements aimed at children and families. His leadership at Biomom was praised for innovation and brand growth.
Earlier this year, Kim ventured into the entertainment business by launching BLISSOO, an agency meant to support artists, including his sister Jisoo. Their partnership was seen as a strategic move, combining her star power with his business acumen.
However, the Kim Jung Hoon allegations have placed his reputation and ventures at serious risk. With this controversy now dominating headlines, it is uncertain whether BLISSOO can retain public trust and industry credibility.
Public Reaction to the Allegations Has Been Swift and Divisive
The public reaction to the Kim Jung Hoon allegations has been swift, emotional, and divided. While many people expressed sympathy for the anonymous accuser, others urged caution until legal proceedings provide clarity.
BLACKPINK fans, commonly known as BLINKs, have been vocal online, showing support for Jisoo while demanding accountability if the accusations prove true. Some fans fear that the scandal could damage Jisoo’s solo image and derail BLACKPINK’s group promotions.
Online communities in Korea and abroad are flooded with debates about privacy, abuse of power, and the ethical responsibilities of those associated with celebrities. The #KimJungHoon hashtag has on several social platforms, reflecting the high level of interest in the story.
Will This Impact BLACKPINK’s Upcoming Activities?
The timing of the Kim Jung Hoon allegations couldn’t be more disruptive. BLACKPINK is preparing for a highly anticipated group comeback later this year, with a world tour titled “Deadline” starting in July 2025. They are also working on a new studio album—their first since “Born Pink.”
Jisoo has several brand endorsements, acting roles, and solo music projects lined up for 2025. The controversy could affect endorsements and public appearances, depending on how the situation evolves.
YG Entertainment has not issued a statement since Jisoo is currently managed by BLISSOO for her solo work. However, given the group’s global reach, the situation is being closely monitored by stakeholders and sponsors.
A Developing Story That Needs Clarity and Accountability
The Kim Jung Hoon allegations have added a complex layer to BLACKPINK’s journey, especially for Jisoo. While the accusations have yet to be legally validated, they’ve already influenced public discourse and media narratives.
As both parties prepare to handle the matter through legal channels, transparency and justice must guide the process. The public deserves the truth, and those affected deserve a fair resolution.
For now, fans are encouraged to support Jisoo without rushing to judgment and to let the legal process unfold. More details are expected in the coming weeks as both sides take their next steps.
