Mahindra & Mahindra announced that their newly launched Thar ROXX SUV recorded 1.76 lakh bookings within 60 minutes of opening at 11:00 am, marking the highest first-day booking for any Mahindra vehicle. The Thar ROXX, with its bold design, advanced technology, and robust off-roading capabilities, appeals to a wide audience across India.
Deliveries of the Thar ROXX will begin on Dussehra, with customers receiving tentative schedules over the next three weeks. Booking remains open at Mahindra dealerships and online.
Built to resolve the impracticality of earlier Thar models as daily drivers, the Thar ROXX aims to capture the compact SUV market, currently dominated by competitors like the Hyundai Creta. Mahindra aims to sell over 1 lakh units in the coming year, with a production target of 6,500 units monthly for this lifestyle SUV.
Priced between ₹13 lakh and ₹20 lakh ex-showroom, the Thar ROXX is designed as a mainstream option, with Mahindra planning to produce 9,500 units monthly, including the Thar 3-door variant. Known for its ruggedness and off-roading capabilities, the Thar continues to expand its footprint in the SUV segment.
