Mahindra has launched the new XUV 3XO REVX variants in India, starting at an attractive price of Rs 8.94 lakh (ex-showroom). This launch introduces three petrol-powered trims — REVX M, REVX M (O), and REVX A — designed to offer enhanced features and value for money, sitting strategically above the MX1 and AX5 variants in the XUV 3XO lineup. With this move, Mahindra aims to strengthen its position in the fiercely competitive compact SUV segment by providing customers with more choice and upgraded amenities at accessible price points.
Enhanced Features and Design Upgrades in XUV 3XO REVX Variants
The new REVX variants bring subtle yet impactful cosmetic and feature upgrades that borrow from higher-end trims, making them more appealing to buyers who want premium touches without paying a premium price. The REVX M and M (O) variants are powered by a 1.2-litre turbo petrol engine with multi-point fuel injection (MPFI) and come with manual transmission only. The higher REVX A variant offers a more powerful 1.2-litre turbo petrol engine with direct injection (TGDi) and is available with both manual and automatic transmission options.
Design-wise, the REVX variants sport dual-tone color schemes as standard, along with distinctive REVX badging, a dual-tone roof, and black wheel covers that add a sporty flair. The grille design is updated with body-colored or gunmetal finishes, enhancing the SUV’s road presence. Inside, features like black leatherette seats, a 10.25-inch touchscreen infotainment system, and premium audio options elevate the cabin experience.
Competitive Pricing and Variant-wise Breakdown
Mahindra has priced the new REVX variants competitively to attract a wider audience. The REVX M variant is priced at Rs 8.94 lakh, positioned above the base MX1 variant by approximately Rs 95,000. The REVX M (O) variant, which adds more convenience features like a single-pane sunroof and electronically adjustable ORVMs, is priced at Rs 9.44 lakh. The top-of-the-line REVX A variant, featuring advanced amenities such as a panoramic sunroof, dual-zone climate control, wireless Android Auto and Apple CarPlay, and a 360-degree camera, is priced at Rs 11.79 lakh for the manual and Rs 12.99 lakh for the automatic transmission.
This pricing strategy allows Mahindra to compete aggressively with rivals, offering buyers a compelling package of features and performance at attractive price points.
Powerful and Efficient Petrol Engines with Good Mileage
The REVX variants focus solely on petrol powertrains to align with growing demand for petrol SUVs in India. The REVX M and M (O) variants come equipped with a 1.2-litre mStallion TC MPFi turbocharged petrol engine delivering 110 hp and 200 Nm of torque, paired with a 5-speed manual gearbox. This setup offers a certified mileage of around 18.89 kmpl, making it a practical choice for both city commuting and highway cruising.
The REVX A variant steps up the performance with the 1.2-litre mStallion TGDi turbo petrol engine producing 131 hp and 230 Nm of torque. Buyers can opt for either a 6-speed manual or a 6-speed automatic transmission, with a mileage rating of approximately 20.1 kmpl. This combination offers a spirited driving experience with smooth power delivery and efficient fuel consumption.
Safety and Convenience Features to Enhance Driving Experience
Mahindra has equipped the XUV 3XO REVX variants with a comprehensive suite of safety and convenience features. All variants come with six airbags, electronic stability control (ESC), ISOFIX child seat mounts, and ABS with EBD, underscoring Mahindra’s commitment to safety. The REVX M (O) and REVX A add further convenience with features like rear parking sensors, cruise control, wireless charging, and cooled glovebox.
The REVX A variant stands out with premium touches such as a panoramic sunroof, twin 10.25-inch digital cluster and infotainment displays, Alexa voice assistant integration via AdrenoX Connect, and a six-speaker audio system. These features elevate the cabin experience, making the XUV 3XO REVX a well-rounded offering for tech-savvy and comfort-conscious buyers.
Mahindra XUV 3XO REVX Variants – Stylish Design and Enhanced Features
The new REVX variants bring fresh design elements like dual-tone roofs, black wheel covers, and REVX badging, combined with upgraded interiors featuring leatherette seats and large infotainment screens. These enhancements provide a premium feel that appeals to younger buyers seeking style and substance.
Mahindra’s decision to focus on petrol-only powertrains for the XUV 3XO REVX variants highlights the shifting landscape of the Indian automotive market, where consumer preference is increasingly tilting towards petrol vehicles due to their lower maintenance costs and smoother performance in urban conditions. This strategic move allows Mahindra to streamline production and cater to a segment of buyers who prioritize efficiency and refinement over diesel’s traditional advantages.
The inclusion of advanced connectivity features, such as wireless Android Auto and Apple CarPlay, Alexa voice integration, and a 10.25-inch touchscreen infotainment system, aligns the XUV 3XO REVX with the expectations of tech-savvy customers. These features not only enhance the driving experience but also position the vehicle as a forward-looking option for buyers who value seamless digital integration in their daily commute.
Mahindra’s emphasis on safety and convenience is further reflected in practical features like electronically adjustable ORVMs, rear parking sensors, cruise control, and a cooled glovebox. These amenities are designed to make everyday driving more comfortable and stress-free, catering to families and professionals who spend significant time on the road.
The launch of the XUV 3XO REVX variants also demonstrates Mahindra’s responsiveness to competitive pressures in the compact SUV segment. By introducing new trims with upgraded features at accessible prices, the company is reinforcing its commitment to innovation and customer satisfaction. This proactive approach is likely to keep Mahindra at the forefront of the market, ensuring the XUV 3XO remains a strong contender against both established rivals and new entrants.
Petrol Powertrains Deliver Balanced Performance and Efficiency
With two turbocharged petrol engine options, the XUV 3XO REVX variants offer a blend of power and fuel efficiency. The availability of manual and automatic transmissions on the top-end variant caters to diverse driving preferences, ensuring a smooth and responsive driving experience.
The introduction of the XUV 3XO REVX variants reflects Mahindra’s understanding of evolving consumer preferences in India’s compact SUV market. Buyers today are not just looking for basic transportation; they seek vehicles that combine style, comfort, technology, and safety at affordable prices. By offering a range of petrol-powered trims with upgraded features, Mahindra is catering to this demand, ensuring that customers have more options to choose from based on their budget and preferences.
The dual-tone color schemes and the sporty design elements of the REVX variants resonate well with younger buyers who prioritize aesthetics alongside performance. These design upgrades, such as the black wheel covers and distinctive badging, give the XUV 3XO a fresh and dynamic look that stands out on the road. This focus on visual appeal complements the vehicle’s strong mechanical credentials, making it a well-rounded package.
Performance-wise, the availability of two different turbocharged petrol engines allows Mahindra to target a broad spectrum of customers. Those seeking fuel efficiency and city-friendly driving can opt for the REVX M and M (O) variants, while buyers desiring more power and refinement can choose the REVX A variant with its direct injection engine and automatic transmission option. This flexibility is a key strength in a market where driving conditions and consumer expectations vary widely.
Safety and Technology Features Raise the Bar in the Segment
Mahindra has equipped the REVX variants with a strong safety package including six airbags and ESC, along with modern tech features like wireless charging, Alexa integration, and a 360-degree camera. These features enhance driver confidence and convenience, making the SUV competitive in its class.
Pricing Strategy Positions XUV 3XO REVX as Value-for-Money Contender
Starting at Rs 8.94 lakh, the REVX variants offer premium features and performance at accessible prices. This pricing positions the XUV 3XO REVX as an attractive option against rivals, appealing to budget-conscious buyers looking for a feature-rich compact SUV.
Conclusion: Mahindra XUV 3XO REVX – A Strong Contender in India’s Compact SUV Market
The launch of the Mahindra XUV 3XO REVX variants marks an important step in Mahindra’s strategy to capture a larger share of the compact SUV segment. With stylish design updates, powerful petrol engines, advanced safety features, and competitive pricing, the XUV 3XO REVX is well equipped to meet the evolving needs of Indian buyers. As competition intensifies, these new variants offer Mahindra a fresh edge to attract customers seeking value, performance, and modern amenities in their next SUV.
Safety remains a top priority for Mahindra, and the inclusion of six airbags, electronic stability control, and ABS with EBD across all REVX variants demonstrates the company’s commitment to protecting occupants. The addition of modern driver assistance features and convenience technologies in the higher trims further enhances the ownership experience, making the XUV 3XO REVX a competitive choice for families and urban commuters alike.
The infotainment and connectivity features in the REVX A variant, including the large touchscreen displays and Alexa voice assistant integration, position the vehicle as a tech-savvy option in its segment. These amenities cater to the growing demand for smart and connected cars that offer seamless integration with smartphones and other devices, enhancing convenience and entertainment on the go.
Finally, Mahindra’s pricing strategy for the XUV 3XO REVX variants is designed to maximize value without compromising on quality or features. By positioning these variants competitively against rivals, Mahindra aims to attract first-time SUV buyers as well as those looking to upgrade from smaller cars. This approach not only broadens the vehicle’s appeal but also strengthens Mahindra’s foothold in one of India’s fastest-growing automotive segments.
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