Meet Anjali Sardana and the Idea That Challenged India’s Home Service System
Meet Anjali Sardana stepped away from a secure and respected venture capital role in the United States at just 23, choosing uncertainty over comfort. While many her age were focused on career stability, she returned to India driven by a problem that millions quietly accept every day. Finding reliable house help was inconsistent, unsafe, and emotionally exhausting for families, despite the presence of multiple apps and service platforms.
The issue was not a lack of workers or technology. It was trust. Families struggled with last-minute cancellations, poor quality work, and safety concerns. Service workers faced irregular pay, no dignity, and zero job security. Most people around her believed this system could never be fixed. The sector was seen as too unorganised and too risky to standardise. Anjali Sardana did not agree with that assumption.
Instead of building solutions from a distance, she chose to understand the problem at ground level. She spoke directly with domestic workers and households, listening to frustrations from both sides. What emerged was a clear gap. The market did not need another listing app. It needed a reliability-first model that respected both customers and workers equally. That understanding became the foundation of Pronto.
Meet Anjali Sardana and the Early Growth of Pronto
Meet Anjali Sardana launched Pronto with a simple promise: dependable household services delivered with consistency and dignity. The platform focused on trained professionals, predictable schedules, and accountability. The first booking confirmed there was real demand for such a model. Growth followed faster than expected, but the journey was not smooth.
The broader tech slowdown created funding pressure. Internal challenges tested the team. Several moments threatened the company’s survival. Still, the focus remained fixed on execution rather than perception. Pronto continued refining operations, hiring carefully, and improving worker conditions. That discipline paid off.
Within just seven months, Pronto raised $11 million, crossing ₹100 crore in funding. The company expanded across major Indian cities, built a team of over 230 employees, and created earning opportunities for more than 1,000 service professionals. Unlike many fast-scaling startups, Pronto placed worker stability at the centre of its growth strategy. This approach helped reduce attrition and improve service quality, reinforcing customer trust.
Anjali Sardana’s leadership stood out because of its clarity. Age was never positioned as an advantage or disadvantage. Decisions were data-driven and field-tested. Her belief was direct and consistent. Progress comes from learning faster than failure spreads. That mindset allowed Pronto to move through uncertainty without losing direction.
View this post on Instagram
Today, Pronto represents a shift in how India views household services. It shows that structure, respect, and accountability can coexist in a sector long written off as chaotic. The company’s growth reflects a deeper change in consumer expectations and worker empowerment. Also Read: NeoSapien Plans a Quiet Shift in How Professionals Manage Memory at Work
Conclusion
Meet Anjali Sardana is not just the story of a young founder, but of a system questioned and rebuilt. By choosing problem-solving over comfort, she turned a daily frustration into a scalable solution. Pronto’s rise proves that meaningful businesses are built not on age or background, but on clarity, persistence, and execution.
