Bollywood meets tech: A festive update packed with Indian flavour
Meta brings local flair to Ray-Ban AI glasses with voice, payments, and festive creativity
Meta adds Deepika Padukone’s voice, UPI payments, and Diwali features to AI glasses in a new update that reflects the company’s growing focus on India’s fast-expanding tech-savvy audience. With these latest additions, Meta’s Ray-Ban smart glasses are no longer just a stylish wearable they now speak Indian languages, handle digital payments, and even capture the spirit of Indian festivals like Diwali.
In a move that merges Bollywood with artificial intelligence, Deepika Padukone has lent her voice to Meta’s AI assistant, becoming the first Indian actress to do so. This AI-powered feature, part of a broader upgrade to the Ray-Ban Meta glasses, allows users to interact hands-free with the virtual assistant using natural language, and now, with a familiar Indian touch.
Beyond celebrity voices, Meta has also added support for Hindi language, and introduced UPI Lite payments a step that makes its AI-powered glasses more practical for everyday use in India.
A voice you know: Deepika Padukone joins Meta AI
Meta’s collaboration with Deepika Padukone is a clear example of how the company is bringing recognisable Indian personalities into its AI ecosystem. Users of the Ray-Ban Meta smart glasses can now select Deepika’s voice for the built-in assistant, offering a more localised and personal experience.
To activate her voice, users simply need to go into the Meta AI app, navigate to Device Settings, and select the language and voice option where Deepika Padukone’s Indian English voice is now available. Once set, the AI will respond to your commands using her voice, adding a familiar tone to routine tasks like asking for the weather, translating a phrase, or sharing a quick joke.
Speak Hindi, pay with UPI: India-first features
Meta adds Deepika Padukone’s voice to its AI glasses, further deepening its presence in India by supporting Hindi language voice interactions. Built in collaboration with Sarvam AI, a homegrown language tech company, this feature lets users speak naturally to their Meta glasses in Hindi. Whether it’s asking for directions, capturing a photo, or checking the time, the assistant understands and responds in Hindi.
In addition to these smart features, Meta adds Deepika Padukone’s distinctive voice as a unique assistant option, creating a more personalized experience for Indian users. Another major addition is UPI Lite payment support, making the Ray-Ban Meta glasses even more useful in a country where digital payments are part of everyday life. With voice commands in Hindi or English, users can now make quick, low-value transactions using UPI Lite without pulling out their phones.
By combining smart Hindi voice interactions with Meta adds Deepika Padukone’s voice and UPI Lite payments, the AI glasses offer a truly localized and seamless experience for users in India.
This hands-free functionality could be a game-changer for many, especially in fast-paced urban environments or while multitasking.
Celebrate Diwali with a smart twist
Meta is also tapping into India’s festive spirit with Diwali-themed features built into the glasses. The AI assistant can help users restyle their photos with traditional and festive filters, allowing them to capture the celebration in a creative and shareable way.
These additions are not just about fun they reflect Meta’s strategy to localise its global technology for Indian users, blending utility, entertainment, and culture into a single product.
Why it matters now
This update comes at a time when the conversation around AI and celebrity rights is heating up in India. With multiple Indian stars recently seeking legal protection against deepfakes and the misuse of their digital likenesses, Meta’s decision to officially collaborate with Deepika Padukone stands out as a step in the right direction one that recognises consent and control over digital identity.
By choosing to work directly with celebrities for their AI projects, Meta adds Deepika Padukone’s voice to its AI assistant, setting a precedent that others in the tech industry may soon follow.
Bringing AI closer to everyday life
What makes this update stand out is its focus on real-world functionality. With voice-driven interaction, regional language support, and secure payment capabilities, the Ray-Ban Meta smart glasses are now more relevant to everyday Indian users.
In a significant move, Meta adds Deepika Padukone’s voice to the AI assistant, offering users a more personalized experience. This integration not only enhances user interaction but also reflects Meta’s commitment to localizing its technology for the Indian market.
Additionally, Meta’s decision to include Hindi language support and collaborate with Indian voices underscores a strong commitment to cultural and linguistic inclusivity. Combined with the power of AI and the charm of Bollywood, the glasses are slowly moving from being niche gadgets to potentially useful tools in day-to-day Indian life. Also Read: Meta Adds Deepika Padukone as First Indian AI Voice, Launches Festive Update for Smart Glasses
Conclusion
The latest Meta AI glasses update shows how global technology is becoming more local, personal, and festive. By adding Deepika Padukone’s voice, UPI payments, and Diwali features to AI glasses, Meta has taken a major step toward blending advanced AI with Indian lifestyles. This blend of voice, language, utility, and celebration might just be the kind of innovation that finds a place in people’s everyday lives.
