New Delhi: In a major step toward enhancing citizen engagement and promoting smarter digital communication within the government ecosystem, MyGov, the citizen engagement platform under the Ministry of Electronics and Information Technology (MeitY), successfully organized a high-impact workshop titled “Think Social @ MyGov” on 12th June 2025 at the India Habitat Centre, New Delhi.
The workshop brought together digital communication professionals from various Union Ministries and Departments, along with industry experts from global digital platforms like YouTube and Meta, to strengthen India’s digital governance narrative and promote transparent, citizen-first communication strategies aligned with the Prime Minister’s vision of Janbhagidari (people’s participation).
Lighting the Torch for Smarter Communication
The event commenced with the ceremonial lamp lighting, graced by:
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Shri Nand Kumarum – President & CEO, NeGD; MD & CEO, Digital India Corporation; and CEO, MyGov
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Shri Shobhendra Bahadur – Director, MyGov
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Senior leadership teams from MyGov, Digital India Corporation, and key stakeholders from participating ministries.
Address by Shri Nand Kumarum: “Digital Governance is Citizen-Centric Governance”
In his inaugural address, Shri Nand Kumarum emphasized MyGov’s 11-year journey as a transformative platform for inclusive governance and participatory democracy. Highlighting its growing digital footprint, he noted:
“Social media has become a powerful conduit to reach citizens, especially the youth. It is not just about broadcasting information, but creating two-way engagement for better policymaking and deeper trust.”
He underlined the evolving role of data-driven content, interactive platforms, and visual storytelling in enhancing communication around flagship government campaigns. The CEO reaffirmed MyGov’s commitment to using emerging tools like WhatsApp API, Threads, and Meta AI to connect more meaningfully with citizens.
Key Highlights and Expert-Led Sessions
The workshop included knowledge-sharing sessions from leading experts at YouTube and Meta, and interactive modules by MyGov’s senior officials. Major themes included:
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Enhancing digital visibility and engagement metrics
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Strategic content planning using Google Trends
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Optimizing short-form content: Reels, Stories, and Visual Narratives
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Target audience segmentation and behavioral analytics
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Leveraging new tools like Meta AI and Threads for outreach
Domain Experts and Their Insights
The following key speakers contributed to shaping a forward-looking strategy for digital governance:
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Ms. Garima Tiwari – Presented a macro view of MyGov’s impact through flagship campaigns, KPIs, and outreach metrics.
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Shri Ashish Khare – Shared frameworks for multi-platform storytelling, real-time engagement, and creative innovation.
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Shri Upendra Upadhyay – Explained how data and analytics can enhance campaign performance and policy feedback loops.
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Mrs. Renu Singh – Illustrated case studies on inter-ministerial coordination and success stories in citizen outreach.
Showcasing Strategic Campaigns & Case Studies
Several iconic campaigns and digital innovations were presented, demonstrating how MyGov has shaped participatory governance in India:
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Pariksha Pe Charcha 2025 – Over 3 crore participants, setting a new benchmark for youth-led engagement.
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National Creators Awards – With 1.5 lakh nominations and 6,000+ attendees, this initiative celebrated digital talent across India.
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Chandrayaan 3 Maha Quiz – Culminated in a VIP visit to Sriharikota for the top 100 national winners.
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Campus Ambassador Programme – Empowered students as communicators of government policy in academic spaces.
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GDP Podcast & Roar for Nature – Advocacy through audio and visual content focusing on climate action and policy literacy.
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MyGov WhatsApp Services (COVID-19) – Enabled quick, verified information dissemination, including vaccination certificates.
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Operation Sindoor – Countered fake news in real-time during sensitive operations.
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MyGov Stream – India’s first OTT platform for governance content, promoting transparency and storytelling in policymaking.
Future-Ready Vision: Smarter Governance Through Smarter Communication
The workshop placed a strong emphasis on:
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Narrative-based and emotion-driven content strategies
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Data-informed decisions for campaign creation and dissemination
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Audience relevance and inclusivity
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Platform intelligence tools to optimize reach and trust-building
By fostering collaboration between public institutions and digital platforms, the “Think Social @ MyGov” workshop reaffirms India’s digital governance as a global model of transparency, participation, and accountability.
For more details, check press release on PIB website.
For more real-time updates, visit Channel 6 Network.
