Myntra, India’s largest fashion e-commerce platform, has officially launched its quick-commerce service, M-Now, offering delivery of apparel and lifestyle accessories within just 30 minutes. This new service marks Myntra’s entry into the rapidly growing quick-commerce market in India, as the demand for fast deliveries becomes the norm across industries.
Myntra’s M-Now service, initially available in Bengaluru, will soon expand to major cities like Delhi, Mumbai, and Pune. The platform will provide customers with access to 10,000 styles from top brands, including Vero Moda, MANGO, Tommy Hilfiger, MAC, Bobbi Brown, and more. Myntra aims to expand this collection to over 100,000 styles in the next 3-4 months.
As part of the M-Now offering, Myntra caters to the increasing customer demand for faster delivery times, with the brand serving around 70 million customers each month. Myntra’s entry into the quick-commerce space comes as the sector experiences rapid growth in India, projected to reach a $42 billion market by 2030, according to Morgan Stanley.
Nandita Sinha, Myntra’s CEO, emphasized the aspirational nature of fashion and how the service offers customers an extensive selection to complete their look quickly and conveniently. Myntra’s pilot runs for M-Now saw positive customer reception, fueling the decision to roll out the service nationwide.
With this new service, Myntra aims to meet the evolving expectations of fashion-conscious Indian consumers, solidifying its position as a leader in the e-commerce sector.
