Neeru Bajwa Deletes Sardaar Ji 3 Promotions Amid Growing Controversy

Neeru Bajwa has become a key focus in the ongoing controversy surrounding the release of Sardaar Ji 3, the third installment in the hit franchise starring Punjabi superstar Diljit Dosanjh. As tension escalates over the film’s casting of Pakistani actress Hania Aamir in a supporting role, Bajwa has quietly removed all promotional content related to the movie from her social media accounts leaving fans, critics, and insiders speculating about the deeper implications.

The decision follows a series of intense reactions after the April Pahalgam terror attack, which led to a blanket ban on Pakistani artists in Indian cinema. Although Sardaar Ji 3 was shot prior to the incident, the timing of its release and continued association with a Pakistani actor has not sat well with Indian cine associations or sections of the public.

While Diljit Dosanjh has continued promoting the film in overseas markets, Neeru Bajwa’s social media cleanup has created a silent storm. Just days before, she had been actively participating in the UK promotions. Her retreat now seems to align with an effort to distance herself from the backlash especially as the film will not see an Indian release.

How Neeru Bajwa’s Exit Signals a Shift in Punjabi Film Politics

The production team has responded, clarifying that the movie was filmed before the Pahalgam attack and that there were no restrictions in place during that time. Gunbir Singh Sidhu, one of the producers, said they made a conscious decision to avoid an Indian release “to not hurt public sentiments.” Despite no official trailer release on Indian YouTube channels or domestic promotional activity, the controversy around the film has only grown louder.

It’s not Hania Aamir, not war, not India-Pakistan. There’s a lobby in India actively trying to undermine Diljit & Punjabi artists. From “Punjab” vs “Panjab” to now. Anti-Punjabi hate is real & prevalent in both countries.#sardarji3 #sardaarji3 pic.twitter.com/ymFwfaK0KS

— Nouman Warraich, PhD (@NkWarraich) June 26, 2025

Sidhu also admitted the film is suffering significantly due to the lost Indian market. “We’ve had a 40% revenue loss,” he said, acknowledging that skipping a major territory has taken a toll on the project’s overall success.

While addressing the involvement of Hania Aamir, Sidhu expressed disappointment over her previous statements regarding Operation Sindoor, a countermeasure taken by India after the attack. “I believe she hit below the belt,” he said, firmly adding that they would not be working with Pakistani talent moving forward.

Sardaar Ji 3 Faces Backlash, Ban, and Massive Financial Loss

Diljit Dosanjh, in a separate interview, stood by the film’s timeline, noting that everything was completed before tensions escalated. “When we made the movie, there was no issue. Everything happened after that. We knew we couldn’t release it in India anymore, but the producers had already invested, and it’s being released overseas only,” he said. Diljit added that Hania Aamir was “professional,” and he preferred to keep a low profile in terms of off-screen interactions.

Interestingly, Neeru Bajwa was also part of this interview but did not comment further on the casting or controversy, leaving her recent online actions to speak louder than words.

The ripple effect of this situation has extended beyond Sardaar Ji 3. Another high-profile release, Abir Gulaal, featuring Fawad Khan, was also banned by Indian film bodies. This marked the second major instance post-Pahalgam where a project involving Pakistani actors was halted.

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The irony lies in the fact that Bajwa herself is a Canadian national. However, her cultural and cinematic roots are deeply tied to the Indian Punjabi industry. Her withdrawal from the film’s promotions seems to reflect a growing sensitivity to public opinion, industry politics, and cross-border collaboration.

Conclusion:

By stepping back from Sardaar Ji 3 promotions, Neeru Bajwa may have drawn a line that many in the industry were hesitant to cross. Her silence has added weight to the debate, raising questions about artistic freedom, timing, and responsibility. While the film continues its international run, its absence in Indian theatres has turned into more than just a box office concern—it has become a cultural and political statement.