New Generative AI Revolutionizes Mondelez’s Advertising Strategy
The new generative AI developed by Mondelez is transforming how the global snack giant creates and manages marketing content. Known for brands like Oreo, Cadbury, and Milka, the company has introduced this technology to reduce production expenses by 30% to 50% while speeding up content creation. The AI tool is the result of a collaboration with Publicis Groupe and Accenture, launched to enhance creative efficiency without compromising quality.
According to company officials, this innovation marks a turning point for Mondelez’s advertising approach shifting from time-consuming manual processes to an intelligent, automated model powered by artificial intelligence.
New Generative AI Set to Produce TV Ads and Digital Campaigns
The new generative AI system has already begun producing short digital ads and visuals for Mondelez’s major brands. Jon Halvorson, Global Senior Vice President of Consumer Experience, revealed that the AI could generate TV-ready advertisements by next year’s festive season and possibly even for the 2027 Super Bowl.
The technology is already being tested on campaigns for Chips Ahoy in the U.S. and Milka in Germany. For Milka, the AI created an eight-second video featuring chocolate waves cascading over a wafer, with adaptive backgrounds designed for different audience groups a level of customization that traditional ad production rarely achieves.
New Generative AI Reduces Cost and Increases Speed
By introducing the new generative AI, Mondelez expects to drastically reduce both production time and costs. Typically, animations and ad shoots cost hundreds of thousands of dollars. In contrast, AI-generated content can be developed at a fraction of that expense.
Halvorson stated that the company’s $40 million investment will likely yield long-term savings as the AI becomes capable of handling more complex projects. Mondelez plans to deploy the technology in Brazil for Oreo and Lacta, and in the UK for Cadbury. In the U.S., AI-generated visuals will appear on Amazon and Walmart product pages by November.
New Generative AI Operates Under Human Supervision for Accuracy
Despite relying heavily on automation, Mondelez ensures human teams maintain full oversight of every AI-generated creation. Tina Vaswani, Vice President of Digital Enablement and Data, stated that no AI output goes live without review.
The company enforces strict ethical guidelines that prohibit highlighting unhealthy habits, overconsumption, vaping, or using emotional manipulation and stereotypes. This careful monitoring ensures that the AI aligns with Mondelez’s global responsibility standards while maintaining brand authenticity.
New Generative AI Signals a Major Shift in Global Marketing
The introduction of new generative AI at Mondelez underscores a broader trend among multinational consumer goods companies exploring AI for advertising. Competitors like Coca-Cola and Kraft Heinz have tested similar tools, but Mondelez stands out for integrating AI deeply into its creative workflow rather than treating it as a short-term experiment.
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While AI-based advertising is still developing, Mondelez’s cautious yet ambitious approach shows that automation can coexist with human creativity when guided responsibly. Also Read: Meta Adds Deepika Padukone’s Voice to Revolutionary AI Glasses with UPI Payments and Hindi Support 2025
Conclusion:
The new generative AI initiative by Mondelez could redefine the future of global marketing. By balancing innovation, efficiency, and ethical control, the company aims to set a new benchmark for AI-driven creativity cutting costs while keeping human oversight at the core of its storytelling process.
