OpenAI is set to make its advertising debut during the upcoming Super Bowl, marking a significant moment for the AI company. This will be the first time the creator of ChatGPT will showcase a TV commercial, according to reports from The Wall Street Journal. While OpenAI has not confirmed the details, the ad will likely align with the company’s recent strategic focus on marketing, following the appointment of Kate Rouch as the first-ever Chief Marketing Officer (CMO) in December 2024.
The Super Bowl is one of the most-watched television events worldwide, making it a highly coveted advertising platform. With the cost for a 30-second ad spot reaching up to $8 million for the 2025 game, the event provides an opportunity for OpenAI to gain massive exposure and engage with a global audience.
This announcement comes shortly after OpenAI’s recent rebrand, which included a new logo and typeface designed to make the brand appear more human and approachable, counteracting the cold, robotic connotations often associated with AI.
OpenAI’s entry into the Super Bowl advertising arena puts it in direct competition with other major tech companies in the AI field. Google, a longtime rival, ran ads promoting its AI capabilities during last year’s Super Bowl and expects to return in 2025 with a campaign for its Gemini large language model. However, last year’s ad became controversial when viewers found a cheese-related fact to be misleading, prompting Google to edit the ad after it went viral.
Meta, another key player in the AI space, will also advertise its AI-powered Ray-Ban smart glasses, while Amazon-backed Anthropic has opted not to participate in this year’s event after airing a brief 5-second ad in 2024.
With the increasing importance of artificial intelligence in today’s technology landscape, OpenAI’s participation in Super Bowl ads underscores the growing influence of AI in both consumer products and public consciousness. The company’s move into commercial advertising signals its ambition to further establish itself as a dominant force in the rapidly evolving AI sector.
