Mumbai: In a strategic move to bolster its presence in India’s fast-growing consumer durables market, Reliance Retail on Friday announced the acquisition of Kelvinator, a globally renowned home appliances brand synonymous with refrigeration innovation. The acquisition marks a significant expansion of Reliance’s product portfolio as it ventures deeper into the premium segment of home appliances.
Kelvinator, with its legacy dating back to the 1970s and 80s, is fondly remembered for its tagline “The Coolest One,” having once revolutionized refrigeration in Indian homes. This acquisition is poised to reinvigorate the brand, bringing it under the vast umbrella of Reliance Retail’s robust distribution network and innovation ecosystem.
Strategic Vision for Expansion
Speaking on the occasion, Isha Ambani, Executive Director of Reliance Retail Ventures Ltd., said,
“This is a significant step in our mission to bring trusted global innovations to Indian consumers.”
She emphasized that Reliance’s unmatched scale, retail infrastructure, and customer reach would be leveraged to grow Kelvinator into a household name once again — but with modern sensibilities and advanced features that reflect today’s consumer needs.
Strengthening the Consumer Durables Portfolio
The acquisition underscores Reliance’s intent to tap into the premium home appliances segment, allowing Indian consumers greater access to globally benchmarked, high-quality appliances. As the demand for technologically advanced and energy-efficient home solutions rises across urban and semi-urban India, the addition of Kelvinator gives Reliance a competitive edge.
Kelvinator’s revival under Reliance is expected to focus not only on refrigerators, but also an expanded line-up of air conditioners, washing machines, and smart appliances, tailored for the evolving Indian market.
Conclusion
With this acquisition, Reliance Retail is not just acquiring a brand — it is reviving a legacy. The integration of Kelvinator into its portfolio aligns with the company’s larger goal of offering diverse, premium, and innovative consumer durable solutions, making advanced technology more accessible to Indian households.
Follow : Reliance Retails
For more real-time updates, visit Channel 6 Network.
