The prestigious SARAS–2026 National Exhibition will be inaugurated on January 8, 2026, in Guntur, marking a major milestone in promoting women-led rural livelihoods and entrepreneurship. The national-level event will be hosted from January 6 to January 18, 2026, bringing together Women’s Self-Help Groups (SHGs) from across India to showcase their craftsmanship, enterprise, and cultural diversity.
Empowering Women SHGs Through National Exposure
Briefing the media, Union Minister of State for Rural Development and Communications Pemmasani Chandra Sekhar described SARAS–2026 as a unique opportunity for local SHGs to gain exposure to national and global standards, explore new product avenues, and learn modern marketing strategies to scale their enterprises.
He emphasised that the Mela will serve as a vital platform for DWCRA (Development of Women and Children in Rural Areas) women of Andhra Pradesh, enabling them to interact with markets, buyers, and institutions beyond the state.
Grand Inauguration in the Presence of State and Union Leadership
The 13-day national exhibition will be formally inaugurated at 4:00 PM on January 8, 2026, by the Chief Minister of Andhra Pradesh, in the presence of Dr. Pemmasani Chandra Sekhar. Hosting an event of this scale for the first time, Guntur becomes a focal point for one of India’s flagship rural livelihoods initiatives.
National Platform for Rural Artisans and Entrepreneurs
As a National SARAS event, SARAS–2026 will bring together around 300 women artisans and entrepreneurs from 21 States and Union Territories, offering them national-level visibility, market access, and networking opportunities. The exhibition aims to strengthen sustainable livelihoods by connecting rural producers directly with consumers.
Celebrating India’s Craft and Culinary Diversity
The Mela will showcase India’s rich cultural and artisanal heritage through a wide range of authentic handmade products, including:
-
Bamboo and eco-friendly crafts
-
Handlooms and textiles such as Pochampally and Gadwal weaves
-
Traditional jewellery and handicrafts
-
Home décor, jute, and natural fibre products
A dedicated All-India SHG Food Court will offer visitors a taste of India’s culinary diversity, featuring regional delicacies such as Rayalaseema cuisine, Madugula Halwa, Bheemili Thandra, and Atreyapuram Pootharekulu.
Cultural Programmes and Capacity Building
Cultural and entertainment programmes will be organised every evening, including inter-state, state-level, and district-level performances, with special attractions for children.
In parallel, structured capacity-building and training sessions will be conducted for SHG members on key livelihood themes by expert resource persons. A dedicated Lakhapati Didi Pavilion will highlight the success stories of women entrepreneurs, showcasing diverse livelihood models and district-wise participation.
Safety, Logistics and Visitor Access
Comprehensive arrangements have been made to ensure the smooth and safe conduct of the event. The venue will be under 24×7 surveillance with over 100 CCTV cameras, supported by round-the-clock security personnel. Participating SHG members will be provided free accommodation, food, and transportation throughout the event period.
The exhibition will be held at the Open Ground opposite Reddy College, Adarsha Nagar, Narasaraopet Road, Guntur, and entry will be free for all visitors.
Organising Institutions
SARAS–2026 is being organised by the Guntur Zilla Samakhya, in coordination with the District Rural Development Agency (DRDA) and the Society for Elimination of Rural Poverty (SERP).
Conclusion
SARAS–2026 stands as a powerful platform for women’s economic empowerment, cultural exchange, and rural entrepreneurship. By bringing national markets, training, and exposure to Guntur, the exhibition reinforces the Government of India’s commitment to inclusive growth, sustainable livelihoods, and the transformative potential of women-led Self-Help Groups.
For more real-time updates, visit Channel 6 Network.
Source: PIB
