Ajay Devgn’s ‘Son of Sardaar 2’ Faces Sudden Release Shift Just Six Days Before Premiere
Ajay Devgn Films has officially postponed the release of their much-anticipated sequel Son of Sardaar 2 by one week. The film was initially scheduled to hit theatres on July 25, 2025. However, in a sudden turn of events, it will now release worldwide on August 1, 2025.
While the production house gave no specific reason for the last-minute rescheduling, social media users and trade analysts have already drawn conclusions. The most popular theory? The rapidly growing Saiyaara effect — a term now used to describe the unexpected success of the romantic drama Saiyaara, which released on July 18 and opened with explosive box office numbers.
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Understanding the ‘Saiyaara Effect’ and Its Influence on Bollywood Release Strategies
The Saiyaara effect is being widely discussed in both industry circles and among cinema fans online. The term refers to the dominating performance of Saiyaara, which has disrupted the release schedules of competing films.
Directed by Mohit Suri and produced by YRF, Saiyaara stars newcomers Ahaan Panday and Aneet Padda, yet it has taken the box office by storm. With ₹21.25 crore earned on Day 1, it registered the highest opening for a debutant-led romantic film in Indian cinema history.
This extraordinary opening — achieved without traditional promotions, interviews, or influencer campaigns — has created intense buzz and forced other productions to reconsider their release strategies. The ripple effect of Saiyaara’s dominance is being felt across the industry, and Son of Sardaar 2 seems to be its first major casualty.
Son of Sardaar 2: What We Know About Ajay Devgn’s Comedy Sequel
Directed by Vijay Kumar Arora, Son of Sardaar 2 is the follow-up to the 2012 box office hit Son of Sardaar, directed by Ashwni Dhir. The original starred Ajay Devgn, Sonakshi Sinha, Sanjay Dutt, and the late Mukul Dev. The film grossed over ₹161.48 crore worldwide, making it a certified hit.
In the sequel, Ajay Devgn returns as Jaswinder “Jassi” Singh, this time embarking on a new adventure involving children and a search for a mythical golden mango during a Punjabi festival in Scotland. The film also stars Mrunal Thakur, Vindu Dara Singh, Sanjay Mishra, and Ravi Kishan, and was shot in locations like London, Edinburgh, and Chandigarh.
Produced by Ajay Devgn Films, along with Jyoti Deshpande, N.R. Pachisia, and Pravin Talreja, the comedy-action film is a blend of slapstick humor and vibrant cultural elements.
How ‘Saiyaara’ Is Redefining Bollywood’s Box Office Landscape
What makes the Saiyaara effect particularly unique is how the film has broken traditional marketing models. With zero interviews, no city tours, no social media influencers, and no real-time press exposure, Saiyaara has shattered norms by letting its content speak for itself.
A YRF spokesperson noted in a statement, “This is the power of strong content marketed to the entire nation with absolute focus.” According to trade sources, the film has already crossed ₹40 crore in its first two days and continues to grow through strong word of mouth.
The romantic drama’s storyline and chemistry between Ahaan Panday and Aneet Padda have resonated with Gen Z audiences, making it the go-to film of the season. With such a strong start, most analysts believe Saiyaara will dominate at the box office for at least two consecutive weeks.
Industry Experts Support the Strategic Delay of ‘Son of Sardaar 2’
Film trade experts suggest that delaying Son of Sardaar 2 was a smart and strategic move. Competing directly with a juggernaut like Saiyaara could have impacted screen allocation and ticket sales.
A senior box office analyst told Channel 6, “Saiyaara is tracking for a ₹100 crore lifetime. Postponing gives Son of Sardaar 2 breathing space.” He added that a one-week delay could result in 15–20% better box office visibility for Devgn’s film.
However, Son of Sardaar 2 will now face another competitor: Dhadak 2, which is also set to release on August 1. While this creates a new challenge, most believe it’s still a better alternative than going head-to-head with Saiyaara during its peak.
Social Media Reacts to the Delay with Memes and Speculation
Fans were quick to notice the timing of the announcement, and social media platforms like X (formerly Twitter) and Instagram were filled with reactions. Comments ranged from witty takes to outright mockery.
“Saiyaara ka itna khauf ki movie he postpone kar di,” one user wrote, implying that fear of Saiyaara caused the shift.
Another fan joked, “It’s not the Saiyaara effect… It’s Mahavtar Narsimha’s effect,” referencing another ongoing mythology-based release.
While many fans expressed disappointment over the delay, others praised the decision. “Good call. Let Saiyaara collect first. Sardaar 2 will have its time,” one supporter commented.
Whether the Saiyaara effect forced the postponement or merely influenced it, Son of Sardaar 2 has now entered a waiting game. The coming weeks will reveal if this calculated delay benefits the film’s performance or hurts its momentum.
In the meantime, all eyes remain on Saiyaara, which continues to grow stronger with each passing day. Its early success has created a benchmark for debut films, changed marketing assumptions, and, most importantly, shaken up Bollywood’s release calendar.
