Special Campaign 5.0 by Department of Financial Services Commences, Targets Over 40,000 Sites for Cleanliness and Digital Efficiency

The Department of Financial Services (DFS) launched its Special Campaign 5.0 on 2nd October 2025, aimed at institutionalizing Swachhata and reducing pendency in government offices. DFS has commenced this campaign with enthusiasm and commitment, setting ambitious targets for sweeping reform and improvement.

Campaign Launch and Initial Activities

Secretary of DFS, Shri M. Nagaraju, personally inspected various departmental sections to assess cleanliness and pending work statuses. During his visit, Shri Nagaraju emphasized the critical importance of digitalizing physical files to enhance operational efficiency and encouraged innovative approaches to optimize resources while maintaining hygiene in office premises.

Key Targets and Areas of Focus

DFS has set an ambitious goal to clean and maintain over 40,000 sites nationwide during the campaign period. Special attention will be given to proper disposal of e-waste as per environmental mandates.

The campaign also focuses on sector-specific activities including:

• Updating dormant bank accounts and renewal of locker agreements.

• Timely settlement of claims and grievances relating to pensions.

• Ensuring accuracy in nomination details in financial accounts.

• Organizing awareness programs emphasizing prevention of cybercrime and handling of digital arrests.

Enhanced Customer-Centric Initiatives

DFS has mobilized its attached and subordinate organizations to improve customer experience by installing water dispensers, enhancing comfortable sitting areas and lobbies for senior citizens, and constructing ramps for persons with disabilities (Divyangjans).

Integration with Government Digital Platforms

Through the dedicated SCDPM portal, DFS continuously monitors progress and shares updates on cleanliness activities and grievance redressal, fostering transparency and accountability.

Conclusion: Financial Services

Special Campaign 5.0 illustrates DFS’s proactive commitment to transforming governance standards within the financial services sector through cleanliness drives, digitization, and customer-friendly initiatives. These efforts align with the government’s vision of efficient, accountable, and citizen-centric public service delivery.

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Source: PIB