5-State Expansion: Star Localmart Targets ₹5,000 Crore Revenue in 5 Years
Star Localmart, a rural-first supermarket chain under Ghodawat Retail Pvt Ltd, has announced its expansion into five Indian states — Maharashtra, Karnataka, Andhra Pradesh, Telangana and Goa. Along with this move, the company has set a bold target of achieving ₹5,000 crore in revenue over the next five years.
This milestone marks a significant moment in the company’s journey. What started as a single store in Kolhapur has now become a network of over a hundred outlets serving rural and semi-urban households.
From a Single Store to a Growing Chain
When Star Localmart first opened its doors in 2020, the idea was simple yet ambitious: bring the convenience of modern supermarkets to smaller towns that often rely on traditional kirana shops. Over the years, the chain has expanded steadily, now crossing 120 stores. Each store is a reflection of its promise to serve communities with affordable prices and wide product choices.
The latest expansion into new states is not only about business growth but also about building a deeper relationship with rural India.
Creating Opportunities in Rural India
Star Localmart’s growth is not just measured in revenue. Every new outlet means more local jobs, more farmers and producers getting a platform for their goods, and more customers accessing modern retail closer to home. For many families in rural belts, the store has become a reliable stop for groceries and daily essentials.
The company has consistently stressed its goal of empowering communities. By providing employment, training young people and supporting regional entrepreneurs, it aims to build a stronger backbone for rural economies.
A Thoughtful Product Mix
What makes Star Localmart stand out is its balance of national, regional and local brands. Each store stocks around 3,000 products, ensuring that shelves reflect both the trust of big names and the familiarity of local flavours. This careful mix not only creates choice but also encourages local businesses to grow alongside national giants.
For a mother shopping for her family, it means she can pick up fresh produce from a local farmer as easily as she can buy a packet of a national brand of biscuits.
The Expansion Model
The company operates on a COCO (Company-Owned Company-Operated) model. This ensures consistent quality, streamlined management and better customer experience across all locations. It also allows the brand to expand confidently without diluting its identity.
As it steps into Andhra Pradesh, Telangana and Goa, this model will help maintain the same shopping experience that customers in Maharashtra and Karnataka already trust.
Technology and People Power
Star Localmart’s growth is also powered by technology. Many of its outlets now see over half of their payments happening digitally, whether through UPI, cards or e-wallets. This shift not only brings convenience to customers but also signals how rural India is embracing modern payment systems.
On the people front, the company has invested in local talent through training programmes, referral initiatives and hiring drives. For young men and women in small towns, this represents more than just a job — it is a chance to build a career in modern retail.
Aligned with a Larger Vision
The expansion and the ₹5,000 crore target tie into a larger vision of inclusive growth. By bringing structured retail to smaller towns, Star Localmart is helping bridge the urban-rural divide. It is about ensuring that prosperity does not remain limited to metros but reaches households across India’s hinterland.
A Future Rooted in Communities
For the customers who walk into a Star Localmart store, the story is personal. It is about finding everything they need under one roof without traveling far. For employees, it is about financial independence and dignity of work. For farmers and small suppliers, it is about seeing their products on supermarket shelves.
As Star Localmart looks to 3,000 stores by 2030 and a revenue target of ₹5,000 crore, its growth story remains rooted in the lives it touches every day. Expansion is not just about numbers but about nurturing trust, building livelihoods and strengthening communities across five states.
Also read: https://channel6network.com/naveen-das-37-year-legacy/
